Tony’s Tuesday is a Big PR in Scotland Success
Friday, July 9th, 2010
on behalf of Vittoria and La Favorita
La Favorita has won more important coverage in the online Edinburgh press for its new Tuesday meal deal.
The eaterie, which is one of the Capital’s most popular Italian pizza parlours, was featured in the Informed Edinburgh website for the deal – which is part of its new social media strategy.
Owner Tony Crolla has launched a special deal specifically for his La Favorita facebook and Twitter followers. The scheme, called “Tony’s Tuesdays” will run all day every Tuesday giving followers a buy one get one free deal on all A La Carte main courses.
The full coverage can be seen on the Informed Edinburgh website and was part of a sustained media campaign by social media in Scotland experts Holyrood Partnership.