TIGERLILY SEES SOARING SUCCESS THANKS TO HOTEL PR EXPERTS
TIGERLILY, Edinburgh’s boutique hotel, bar and restaurant, has reported phenomenal occupancy levels in its first 12 months of operation.
Situated on historic George Street, the hotel’s popularity has soared since its launch in June last year, and is enjoying peak occupancy rates of a phenomenal 99% during this year’s festival period.
Cool, glamorous and fun, Tigerlily has fast become the hotspot of the Scottish capital among locals and visitors alike, offering ground-breaking standards of innovation, service and style.
Increasing global awareness of the hotel, an impressive string of awards, excellent press reviews and quality strategic marketing activity has all helped the hotel’s occupancy rise in 2007.
Lucy Henderson, Marketing Manager of Montpeliers (Edinburgh), the group behind the Tigerlily phenomenon, said: “When we first opened the hotel in June 2006, we concentrated on the bar and restaurant operation, and saw it fast become the city’s hotspot for drinking and dining. But since focusing on room sales in spring this year, occupancy has soared as customers choose Tigerlily for its top-class accommodation and service. Its trick is that it provides all-important air of exclusivity, yet is still welcoming and accessible.”
May 2007 saw occupancy levels rise to 75%, rising to 85% in June and July. The combination of festival fever and the hotel’s global fan base has ensured the hotel is virtually full for August 2007, with an incredible 99% occupancy.
Although the leisure/tourism market remains the main customer base, Tigerlily has enjoyed very healthy success with the corporate market. Through the establishment of a proactive business marketing strategy and the development of existing contacts, corporate business is set to increase over the next 12 months.
In addition to the popularity of the hotel’s accommodation, the restaurant at Tigerlily is enjoying soaring success. Weekends are seeing some 200 diners enjoying the fresh, diverse menu and renowned friendly service at Tigerlily.
The restaurant happily welcomes walk-in diners, although reservation is advisable to avoid disappointment or waiting, according to Tigerlily manager David Hall.
He said: “Our diners comment on the quality of produce, much of which is sourced locally, and the consistent high quality of the meals. The sheer choice at Tigerlily is also a winning feature – parties can opt for sharing platters, and while customer love our seafood and steaks many like to try the continental and oriental inspired dishes as well.
“We also know the extremely friendly, helpful service we offer really adds to the dining experience – we find staff who genuinely enjoy working and making customers happy, and that shows.”
The restaurant is expected to attract even more reservations, with the introduction of a new online reservations service for diners.
Lucy added: “It’s fantastic that people across the world are discovering the Tigerlily experience, spreading the word and coming back for more.
“Around 50% of bookings are made via the website attracting an ever-growing global audience. We also ensure bookings are made accessible through the marketing channels we use, which appeal to a broad range of demographics, and we work extremely hard to remain competitive.”
Tigerlily has won a legion of admirers for its successful blend of understated Georgian opulence with contemporary coolness. In June, Tigerlily was named one of the world’s top coolest hotels by prestigious Conde Nast Traveller magazine.
Located over five-floors in a restored Grade-A Listed townhouse, it features two chic bars, a 200 cover restaurant as well as its glamorous subterranean club Lulu.
Tigerlily’s two exquisite Georgian suites, seven mini suites and 24 luxury double bedrooms are all individually styled with an explosion of colour, fabrics and textures to offer sumptuous comfort within luxurious, serene surroundings. Rates for luxury doubles at Tigerlily start from £175.
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