Cashing in on Clooney’s visit is a triumph of food and drink PR for Edinburgh boutique hotel
GROUNDBREAKING go-to venue, Tigerlily, grabbed the attention of the media after it welcomed one of Hollywood’s most famous actors, George Clooney.
After arriving in the capital his team announced the star himself would be dining at the recently refurbished and upmarket George Street venue.
Lucky diners get the chance to rub shoulders with Clooney after management at Tigerlily refused to cancel bookings that clashed with his surprise appearance.
On top of which three local waitresses became the talk of the town as they had the honour of being up close and personal with the Hollywood superstar, ensuring his visit was one to remember.
The A-lister gave the thumbs up to his first taste of Scotland after he tucked into a Scottish-themed five course lunch with 25 specially selected guests.
Within just a matter of hours George Clooney became the real dish of the day at Tigerlily with coverage appearing on numerous sites including Marketing Edinburgh, Citylicious, The Edinburgh Reporter, FF Magazine, Deadline News and the BBC, which alone has a circulation of over a million.
Thanks to our PR expertise 15 significant items of print and online coverage were achieved for Tigerlily overnight with incredible national hits in the Metro, Daily Star, Daily Record, Daily Mail, The Sun and The Herald reaching more than 5 million people across the country.
Gaining high profile coverage is essential for Tigerlily to highlight its award winning status as one of Edinburgh’s top venues to go to for food, drink and accommodation, which is even good enough for high profile celebs including George Clooney.
From online coverage to national press hits our dedicated award winning PR team ensured Tigerlily was in the spotlight throughout Mr C’s visit and even managed to turn small local stories into PR gold with the media.
Tigerlily is home to a buzzing bar and restaurant, open daily for breakfast, lunch, dinner and drinks. Their infamous cocktail menu with over 150 mouth-watering concoctions sits alongside our seasonal menus, whilst come Friday and Saturday night they turn into one of the liveliest venues in the Capital.
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