Ticketing firm gives star performance

by Brian Lewis

Thursday, September 17th, 2015

Edinburgh ticketing firm at the heart of Fringe Festival enjoys Media recognition, with the help of our Scottish PR Agency

Tourism PR celebrates Edinburgh as a destination city

Red61, the ticketing software firm that for the last decade has been tasked with implementing the ticketing for Edinburgh Fringe Festival, has once again delivered an outstanding performance at this year’s event.

Red61’s VIA ticketing system enabled the smooth and successful running of the world’s largest arts festival, which the Edinburgh based company has worked in partnership with since 2005.

This year alone, the company enabled the sale of more than 2 million of the 2.3 million tickets sold over the course of the renowned festival.

Reflecting on a 40% year on year growth, Red61 has seen its own revenue reach the £1million mark.  Company director Tony Davey is confident this level of growth will continue and accelerate, thanks to the imminent implementation of its first proactive sales campaign.

The company has also begun an international expansion, due to the successful relationship with the Fringe, attaining work in Australia, France, Canada, Abu Dhabi and South Africa.


Check out the original Red61 Press release

With the help of our award winning PR agency, Holyrood PR, the story received a half page spread in The National.

The story also featured in respected titles such as The Scotsman and The Herald ensuring widespread media coverage.

The influential organisation, Marketing Edinburgh, featured the story with a brilliant image capturing the essence of The Edinburgh Fringe – in its newsletter sent out to business leaders.

Elsewhere, The BBC and The Daily Record also posted the story furthering the impressive reach of the Red61 success story.

Specialist business tourism magazine, Travel and Tour World also featured a piece on its influential website.


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    Public relations account director with Scottish public relations agency, Holyrood PR in Edinburgh

    Private: Brian Lewis

    Brian Lewis is part of the expert PR team at Holyrood PR, a multi award-winnning Scottish public relations agency, which offers media relations, social media, photography, video, crisis management and PR in Edinburgh.

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