Big moves by a leading dental group shine through with help from our Scottish PR agency

Our Scottish PR Agency generated massive exposure over the past quarter on Scottish Dental Care’s hot growth stories nabbing coverage for game-changing plays.

These announcements included appointing a new Finance Director, acquiring their 20th practice, and taking over a large Glasgow surgery.

The results included:

• 67 items of coverage
• 2.6 million opportunities to see (OTS)
• Featured in: The Herald, The Scotsman, Daily Business, Scottish Dental Magazine, Greenock Telegraph and The Dentist

We spotlighted the appointment of a new Finance Director to spur their ambitious growth vision. Through compelling messaging and strategic media outreach, we ensured journalists took notice of Scottish dental care.

The release about the Finance director appointment was a key article to push out there as it’s them growing their team. As well as showing their strength of leadership.

Our PR experts tailored a strategic media relations programme including localised pitches to drive pickup across Scotland. We crafted compelling narratives around growth, access and quality care – pitching the stories effectively by spotlighting community connections. The Holyrood PR dream team then leveraged our media relationships and pitching finesse to secure prime coverage across print and online outlets.

Snagging its 20th practice cements Scottish Dental Care’s position atop Scotland’s soaring dental industry. Belhaven’s 10K-strong patient pool grows its impact – while retaining adored owner-operators showing the organisation’s deeply rooted community connections amid ambitious expansion.

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