Think your business isn’t glamorous enough for PR? Think again

Blog

You’re sexy and we know it, at our award-winning public relations agency

Scottish public relations agency Holyrood PR in Edinburgh offers a guide to sexy PR for any business

WHAT is stopping you from using public relations to boost your business, company or service?

We hear many questions from those considering using PR services. The most common one is when business people ask: What have we got to say that anyone would be interested in?”

In a series of posts (see the links below) we’ll show you how we’ve answered that challenge for real businesses with unglamorous products and services – delighting them with the results delivered.

We love helping businesses that previously struggled to have their stories told, or who felt their work wasn’t “interesting enough” for a mass audience. The fact is, many people just don’t believe what they do is sexy enough to catch attention.

At award winning PR agency Holyrood PR, we’ve got a mantra which goes like this: We don’t see complex issues, dry subject matter, technical detail or industry jargon, we see potential stories.

In fact, some of our most enjoyable, successful and memorable work has been helping tell the stories of those businesses that were convinced no-one else would be interested. That’s why we are sharing these examples to show exactly what can be achieved when you have our PR experts on your side to dig out the story lines and nuggets that others can’t see immediately.

We understand not every company or brand is glamorous, edgy, pop culture trendy or led by a charismatic, photogenic and soundbite-friendly media darling. Here’s the rub. You don’t have to be those things.


Panton McLeod’s WALL-E themed robot helped the water experts to go from obscurity to being in hundreds of publications the length and breadth of the UK

Sexy PR – Panton McLeod’s WALL-E character delivered massive PR success


How we dug out a gem of a story from the most unpromising material and earned widespread, positive headlines for Eagle Couriers.

Sexy PR – Dogged digging for stories delivered PR success for Eagle Couriers


Good Vibrations for Struggling Sales Team. Even the most techie material can yield eye-catching stories to transform business fortunes

Sexy PR – Good Vibrations for Reactec with campaign success


Creativity in public relations is about finding the real stories, involving real people and telling them in a way that makes them relevant to the right audience.

Delivering Warm Sales Leads for Energy Experts. PR makes a positive impact on bottom line, with sizzling sales to a challenger brand.

Sexy PR – Direct Results were sizzling for Direct Savings


How can our PR services help your business?

 That’s how we’ve built our reputation for delivering impressive results for businesses, products and services that previously weren’t considered sexy enough for public relations.

If you like the way we take apparently unpromising material and into PR gold, we’d love to hear from you to discuss how we could boost your business.

Getting in touch couldn’t be easier. Phone us on 0131 561 2244 or fill in the simple  form, below, and we’ll get straight back to you:

Contact Form