Think your business isn't sexy enough for PR? Think again
Monday, August 11th, 2014
When it comes to public relations, you’re sexy – and we know it
WHAT is stopping you from using public relations to boost your business, company or service?
We hear many questions from those considering using PR services. The most common one is when business people ask: “What have we got to say that anyone would be interested in?”
In a series of posts (see the links below) we’ll show you how we’ve answered that challenge for real businesses with unglamorous products and services – delighting them with the results delivered.
Sexy Public Relations Part Two – Panton McLeod’s WALL-E themed robot – Find out how the water experts went from obscurity to being in hundreds of publications the length and breadth of the UK
Sexy Public Relations Part Three – Digging for Victory With Eagle Couriers – Here you can see how we dug out a gem of a story from the most unpromising material and earned widespread, positive headlines.
Sexy Public Relations Part Four – Good Vibrations for Struggling Sales Team – Even the most techie material can yield eye catching stories. And those can transform the fortunes of your sales staff.
Sexy Public Relations Part Five – Delivering Warm Sales Leads for Energy Experts – Again if you have ever doubted that PR can make a positive impact on your bottom line – whatever your sector – then check out this post
We love helping businesses that previously struggled to have their stories told, or who felt their work wasn’t “interesting enough” for a mass audience. The fact is, many people just don’t believe what they do is sexy enough to catch attention.
At award winning PR agency Holyrood Partnership, we’ve got a mantra which goes like this: We don’t see complex issues, dry subject matter, technical detail or industry jargon, we see potential stories.
In fact, some of our most enjoyable, successful and memorable work has been helping tell the stories of those businesses that were convinced no-one else would be interested. That’s why we are sharing these examples to show exactly what can be achieved when you have our PR experts on your side to dig out the story lines and nuggets that others can’t see immediately.
We understand not every company or brand is glamorous, edgy, pop culture trendy or led by a charismatic, photogenic and soundbite-friendly media darling. Here’s the rub. You don’t have to be those things.
Creativity in public relations is about finding the real stories, involving real people and telling them in a way that makes them relevant to the right audience.
How can our PR services help your business?
That’s how we’ve built our reputation for delivering impressive results for businesses, products and services that previously weren’t considered sexy enough for public relations.
If you like the way we take apparently unpromising material and into PR gold, we’d love to hear from you to discuss how we could boost your business. Visit our contact us page to find all the hassle-free ways of getting in touch.
Or you can phone us on 0131 561 2244 or fill in the simple form below and we’ll get straight back to you:
Scott Douglas is the co-founder of the multi award-winning Holyrood Partnership, renowned public relations agency in Edinburgh, Scotland.
As well as providing expert PR services in Scotland and the UK, the former journalist heads a team which offers a host of other professional media services.
Those include crisis management PR, photography for business PR, affordable business video, social media campaigns and strategic content planning and delivery for businesses of all sizes.
So how can we help?
If you have any comments or questions, please contact us.