The Scotsman Gives Warners Edinburgh Public Relations Success

by Raymond Notarangelo

Friday, September 25th, 2009

Warners in The ScotsmanA novel scheme to offer househunters the chance to find their dream house with their mobile phone has been launched by Warners.

The Warners Intelligent Property system, the first of its kind in Scotland, is able to send particulars of the nearest 10 properties centred on the exact location from where the buyer is positioned.

People simply use their mobile phones to text “Warners” to the standard-rate number 84840 which is displayed on all of the firm’s For Sale boards. They then receive a text message containing a link which accesses the firm’s online database of properties.

By using the same GPS technology as found in satellite navigation equipment, the system can tell exactly where the customer is and sends them a link to a page highlighting details of the nearest 10 properties on sale through Warners – complete with a street map showing where they are.

Estate agency partner Scott Brown said that the service had been introduced to make it even easier for would-be buyers to find information about properties they are interested in.

He said: “Buying a property is a big investment and you can spend a lot of time searching through websites and property guides looking for the right place. It can be quite a daunting prospect – especially for first time buyers – so we’ve tried to make it easier for people to get the information they want when they want it.

The story appeared in The Scotsman Property section


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