The Good and the Bad From Today’s PR in Scotland
Wednesday, August 18th, 2010
Top work from Edinburgh’s Napier University today, who have secured a huge amount of coverage in the Scottish, UK and international press for a new discovery of a new biofuel made from whisky by-products.
Presented in The Scotsman (and a few other media sources) as the “legal way to drive on whisky”, the story is a simple, yet effective, way to maximise good coverage for the university by revealing a genuinely compelling and ground-breaking story.
The new fuel is the result of two years of work by the university’s Biofuel Research Centre and was created by using by-products from Diageo’s Glenkinchie distillery in East Lothian – giving the beleagured drinks firm a useful bit of positive PR in the process. The £260,000 research project has also been hailed by energy minister Jim Mather as a fuel that could revolutionise the transport industry in the future.
All in all a great example of joined-up PR from Napier University’s internal PR and marketing team. Great work chaps.
While not a story that’s actually happened in Scotland, the repercussions of this one are being felt by one of the SPL’s finest – so it merits its inclusion here.
Yes, it’s the big news from the Valleys that former Celtic striker Craig Bellamy has spurned a host of Premier League clubs by deciding to join his hometown team of Cardiff City on loan from Manchester City for the rest of the season.
Now, normally this would be a great, feel-good story showing how a plucky second tier club could prove alluring for one of last year’s players of the season – if it wasn’t for one minor thing. Cardiff City are chronically in the red and have barely survived four winding up orders by HM Customs & Revenue. Oh, and they also owe Motherwell a ton of money for the transfer of defender Paul Quinn last year – which the SPL club are now demanding back.
Word of advice for the Bluebirds – if you’re losing money like a rusty bucket and owe millions and millions in unpaid transfer fees and critical debt, it’s not a good idea to sign a new player that you’ll have to pay around £40,000 a week for. Regardless of how good he is.
Sure it’s a move that has got headline writers in a flutter, but by the end of the seasons the scribes will be writing about you for the wrong reasons.