Caledonian Challenge secures PR Scotland online.

The Caledonian Challenge’s new “Golden Bonds” scheme was featured online on the Civil Society website.

The bond scheme will open up the fundraising to other Scottish charity groups to raise unrestricted funds at a highly cost effective rate for a number of years by recruiting people to take part in this year’s Caledonian Challenge.

Founded in 1996 over 14,000 people have taken part in the Caledonian Challenge raising over £11million for a range of local community groups throughout Scotland.

The bonds will be issued to charities at a charge of approximately £1,000 per team (of four to six people) or £200 per participant. Participants will be required to pay a £100 minimum entry fee and commit to raising at least £500 for their chosen charity.

Billed as the ‘walk of your life’ the Caledonian Challenge tests the endurance levels of participants
via a 54mile trek across the scenic West Highland Way over 24 hours in teams of 4-6 adults, to raise money for charities.

The full coverage can be viewed on the Civil Society website and was secured on behalf of the Caledonian Challenge thanks to the expertise of Holyrood PR.