Edinburgh Pub Hits the Headlines Neigh Bother

by Melissa Clark

Tuesday, March 18th, 2014

The Three Sisters- St Patrick's DayThe Three Sisters in Edinburgh’s Cowgate area, has backed a dead-cert winner by creating a horse racing track in its grounds as the centrepiece of its St Patrick’s Day celebrations.

When we heard the news that the popular pub was transforming the courtyard area into a mini Cheltenham racecourse, complete with a track, grass and “horses”, we decided we needed to attract all types of media to the event.

The unusual sports event was the main feature of the four day Irish-themed celebrations and Holyrood PR managed to secure coverage on STV Edinburgh, the Edinburgh Reporter and St Paddy’s Online. We also invited down a photographer from the Edinburgh Evening News which led to a photo of the “mane” event featuring as the newspaper’s photo of the day. The Three Sisters- St Patrick's Day. STV Coverage

Non-racers also took part by checking-in on The Three Sister’s Facebook page and collecting Paddy Pounds at the bar allowing them to place bets on their favourite horses for a chance to win prizes.

In addition to the horse racing, there was also a DJ set and exclusive meet and greet with Boyzone’s Shane Lynch and Keith Duffy, a Garth Brooks cover band complete with line dance instructor, acoustic music with Raymond Considine,  Irish dancing by Rhythm Jig and a performance of Lurgan v Avicii by YouTube sensation Seo Linn.

For more details, you can see the original press release here.



Related Posts

So how can we help?

Benefit from business video

Benefit from business video


Find out how affordable video can bring a host of benefits to your business.

Meet the team

Meet the team

Our people

Meet the people who make Holyrood PR what it is, and get an insight into what makes them tick

Make an impact with PR photography

Make an impact with PR photography

Find out more

Every story can be told better with pictures. Discover our affordable, high-impact photo packages.

If you have any comments or questions, please contact us.


Keep ahead of your opposition by getting the free tips, insights and secrets we share for businesses. Straight to your inbox, every month.
Email address
First Name
Last Name