The sky’s the limit for tech PR team

by PR Interns

Monday, November 23rd, 2020

Skyrora reach for the stars in tech PR success story

Tech PR photography, Skyrora engine test success post graphic

WITH the help of our tech PR experts, rocket engine tests conducted by Skyrora designed to mimic space-like conditions was a huge hit across national and specialist news.

100 tests were conducted at the Engine Test Complex in Fife, all of which ending as a roaring success, and bringing the Skyrora XL orbital launcher closer to lift off – an achievement worth shouting about.

With this the Scottish rocket company expects to create up to 170 new jobs ahead of their estimated launch date of 2023.

Our tech PR team secured press recognition across the country.

The highlights include:

  • 1,916,372 total audience reach
  • Secured national, specialist, and regional coverage in 43 channels
  • Extensive coverage across social media
  • Featured in The Courier, The National, The Herald and The Telegraph
  • Trade coverage in Satellite Evolution

Through careful and articulate story-telling, our tech PR team secured coverage across the country, inviting new customers and investors.

With established contacts in the media industry our team were able to pitch the release to cater for the specific outlets needs.

We also utilised current topics of interest around commercial space flight to drive the story to reach a wider audience.

It was imperative that we not only targeted national media outlets, but industry staples to highlight the Scottish companies success.

For more information on Skyrora developments, visit

For the original story, click here.

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    PR Interns

    Scottish public relations agency Holyrood PR in Edinburgh, Scotland, runs a rolling programme of placements for PR interns, working alongside our team of PR experts. Many of the most successful PR interns go on to land full time PR jobs with our award-winning Scottish public relations agency.

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