The modest person’s guide to becoming a ‘Thought Leader’ without being a blowhard

by Chris Fairbairn

Monday, May 18th, 2015

Find out how public relations can help you share your expertise as widely as possible to grow your profile – and grow your business

PR agency in Edinburgh show how they can present you as a thought leader in your industry THOUGHT Leader. It’s a rather grand-sounding title, isn’t it?

Let’s face it, if you met someone at a networking event or a party and they introduced themselves as a “Thought Leader” you’d probably try to make a fast exit.

There’s something about the Scottish psyche that makes our toes curl whenever we meet anyone with a whiff of the self-congratulatory blowhard about them. If you’re among the majority who err on the side of modesty then we have some great news:

It’s absolutely possible to become a ‘Thought Leader’ without relentlessly blowing your own trumpet or telling people how great you are – and working with a reputable public relations agency is the key to success.

Think about it. We all know that trusted source; that go to guy or girl. We all have someone we follow or turn to for advice or information on certain subjects or issues. Now think about this: chances are you’ve worked hard to earn your knowledge, experience and expertise. People probably seek out YOU for your knowledge.

All of which means you’re already half way to being a Thought Leader. After all, the title refers to well-informed people in any field who are recognised as an authority on their chosen subject – and who are happy to share ideas, inspiration and opinion to help others.

The difference between a helpful go to guy or girl and a Thought Leader is reach. Most of us reach a network of friends and family. Others may reach further via Facebook or Twitter or blogging. Here’s where successful public relations comes in – because exposure in trusted news and media sources delivers the greatest reach of all.

For the modest among us there’s even more good news, because those trusted news sources are actively seeking out experts willing to contribute articles, opinion and – dare we say it – Thought Leadership. If you still need convincing, then do yourself a favour and check out these examples of how we helped establish various clients as trusted voices in their sectors:


PR agency in Edinburgh show how they can present you as a thought leader in your industryCheck out the real and compelling evidence on why you need the most insightful and high-quality content to reach – and to sway – the real business decision makers and influencers. Long and deep is the order of the day, when short and sweet simply won’t swing it.


Partners and Olympian Grainger by PR Photography expertsLegal firm struck Thought Leadership ‘Gold’ thanks to a decorated Olympian – and made waves in the media, with help from our award-winning Scottish PR agency


PR success for Eagle CouriersPolitical clout. Industry respect. Green credentials. Find out how Eagle Couriers reaped multiple rewards as a result of its concerted PR in Scotland to build up its reputation as a thought leader in the transport and logistics sector.


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Chris Fairbairn of Scottish public relations agency, Holyrood PR in Edinburgh

Chris Fairbairn

Chris Fairbairn is a PR account manager with award-winning public relations agency Holyrood Partnership. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.

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