Dowery House Reaches Half a Million Readers

by Chris Fairbairn

Tuesday, December 12th, 2017

Targeted Press for Stunning Mansion ensures Property PR success

Dowery House Property PR Gilson Gray
WELL-HEELED housebuyers have been alerted to an ultra-rare opportunity to buy one of Scotland’s finest homes. 
The magnificent Dowery House in Midlothian was created as a retreat for the older generations after bequeathing the ancestral Vogrie Park Estate.
At more than £2.5million, the home is only likely to appeal to a small clutch of homebuyers. As a result, we carefully targeted a press roll-out to put the home in front of key, top demographic readers.
Highlights of our campaign included:
– A rare feature online with Tatler 
– A major picture-led piece in The Sunday Times HOME section
– Follow up story features in The Mail on Sunday
– Property coverage across The Times Bricks & Mortar, The Herald, The Daily Express
– Featured in an online round-up of dream homes with the hugely popular Scotsman website
– Front page feature in the highly influential ESPC magazine, available for free in most estate agents and banks
– Reach of more than half a million readers, many of whom may well be potential buyers
Our careful consideration of the stunning Dowery House enabled our client, Gilson Gray to get in front of key potential clients. Click here if you would like to read our original press release.
If you’d like to learn how our storytelling skills could help your business, simply get in touch on 0131 561 2244 or by using the handy form below:

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    Chris Fairbairn of Scottish public relations agency, Holyrood PR in Edinburgh

    Chris Fairbairn

    Chris Fairbairn is an Account Director with award-winning public relations agency Holyrood PR. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.

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