The Crescent Glistens Gold on the UK Stage

by Chris Fairbairn

Friday, November 22nd, 2019

Edinburgh development triumphs over London and the wider country’s finest

Property PR photograph featuring the living room at CALA Homes The Crescent - a sweeping curve of glass fronted contemporary apartments.

AN EDINBURGH property development has triumphed on the UK stage, winning “Best Luxury Development” and “Best Apartment Scheme” at the property industry’s biggest and most esteemed awards ceremony.

The Crescent at Donaldson’s took golds from luxury London developments at the glittering WhatHouse Awards 2019, held at the Marriott Grosvener House in London’s Park Lane and hosted by Dara O’Briain and astronaut Tim Peake.

It makes the Richard Murphy-designed project CALA Homes’ most award-winning development, which over the past 12 months has seen it collect 12 awards across the biggest and best housebuilding and construction sector ceremonies.

The milestone development, a 84-home sweeping arc of glass-fronted apartments is situated in the tranquil grounds of Edinburgh’s grand Donaldson’s estate, within the city’s celebrated UNESCO World Heritage Site.

Philip Hogg, Sales and Marketing Director with CALA Homes (East), said: “From day one we’ve sought to do justice to what is a rare and important type of development.

“It therefore brings sheer joy to see our various teams’ and partners’ immense efforts rewarded and recognised at such a prestigious event, celebrating the pinnacle of UK property.

“The comments we received from the judges were excellent, especially in the Best Luxury Development category where we fought off stiff competition from some exceptional luxury developments in London.

“For The Crescent to receive two golds, to cap off a year that has seen it gain acknowledgement throughout the land, is something that we’ll be celebrating for a good while.”

The accolades come as the development has released the final homes within the west wing.

This includes apartments, duplexes and penthouses, with prices for the newly available, limited release of homes start at £595,000 for a one-bedroom apartment to £1,750,000 for a deluxe penthouse.

Just a mile west of Princes Street, the collection of apartments has a variety of amenities on its doorstep alongside an impressive selection of transport links into and out of the city.

It also boasts the most comprehensive provision of electric vehicle charging infrastructure in Scotland, as well as the largest communal garden in Edinburgh.

Two show apartments are available to view daily.

For more information, or to register interest in the Crescent development visit: https://www.cala.co.uk/the-crescent or call 0131 341 2667.

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Chris Fairbairn of Scottish public relations agency, Holyrood PR in Edinburgh

Chris Fairbairn

Chris Fairbairn is an Account Director with award-winning public relations agency Holyrood PR. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.

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