The 10 secrets to becoming a powerful PR person

by Sarah Fairley

Friday, November 13th, 2015

Edinburgh PR agency share how you can make a name for yourself in PR.

QuietSTARTING out in my PR career just over a year ago, I had a lot of questions and a lot to learn.

But over the last year working with a range of clients on a range of projects I have gained a valuable insight into the world of PR.

Holyrood PR is a great place to start in the world of PR. It has a history of helping to mould young professionals into PR experts and this is evidenced in the awards which have been won.

At this year’s ‘PR Oscars’ the CIPR Scotland Pride Awards, it was a member of the Holyrood team who came out on top in the Oustanding Young Communicator category – making it the third time it has gone to young talent developed by Holyrood PR.

For those of you who have recently graduated, or have decided to make a career change, you may be wondering what it takes to make a name for yourself in this industry.

So I thought it would be helpful, as someone who is relatively new to PR, to share with you my top ten secrets you should know when trying to develop your public relations career.

  1. Follow the Platinum rule not the Golden rule

The Platinum Rule is treat others as the THEY want to be treated – the Golden rule, treat others as YOU would like to be treated assumes that all people want to be treated the same way (reality this probably isn’t the case). In PR it is crucial than you have an ability to read people and adapt your behaviour to make others feel comfortable. You need to be able to provide a service which suits their needs as they have described – not what you assume their needs are.

  1. Get rid of the small talk

If you robotically approach clients with small talk then they will stop paying attention to you. You need to demonstrate you have a genuine interest in them and PR agency Edinburgh organise successful bloggers eventfind a connection, even in short everyday conversations. If you’re clients know you are genuinely interested then they will be more likely to ask questions and inform you when something noteworthy is happening – making your job in the long run easier.


There is nothing more important The movie poster for Fatal Attraction, featureing Michael Douglas and Glenn Closein PR than the clients. Find out how you can keep clients happy in everyday situations


  1. Focus on detail

Nothing hurts the credibility of a pitch, a proposal or any piece of work for that matter, like a mistake. Double check everything, read and re-read your work, question your assumptions.

  1. Learn to write

04Holyrood PenYou are going to be doing a lot of it so if you can’t already, learn to write well. A crucial point for many new graduates to take on board is you may need to unlearn what your professors taught you in university. Short to-the-point sentences and clear language are what you need to get your point across.

  1. Learn to juggle

If you are working for an agency you are going to be working on more than one project for more than one client at the same time. Teach yourself to prioritise, focus on what you
need to do and manage your time well.

  1. Have integrity

You need to be able to walk your talk. It’s as simple as that. Follow through on what you say you are going to do.

  1. Be level-headed

If you are choosing a career in PR you are going to come against more than one difficult situation – the majority of which you won’t be able to predict. These are the moments which will define you PR career. The most important thing to remember is stay calm, focus on finding a solution and be confident in your delivery.


You need to be able to keep calm in a PR Storm – don’t make a drama out of a crisisCrisis management from PR experts at Scottish public relations agency Holyrood PR in Edinburgh


  1. Learn from your mistakes

You are not perfect – so you need to accept now that you are going to make mistakes and that you can learn from them. But it is important that you accept responsibility when you make a mistake and you use this to develop your skills.

  1. Think outside your bubble

PR agency in Edinburgh show how they can present you as a thought leader in your industryIt is essential in PR that you are creative, it is easy to get caught up in a day to day routine but find new ways to look at projects – if you can provide innovative ideas your clients will be sure to love you.

  1. Be a sponge

Never stop being curious. Curiosity may have killed the cat, but it made the PR Pro. How do you think we find stories? You need to constantly stay on top of the industry and come up with new ways of finding a story if you want to continue to learn.

Despite the increasing use of the digital environment, everyone keeps the habit of buying and reading the Sunday papers. Because of this we still understand the value of getting our clients mentioned in the Sunday national press.Once upon a time there was a PR Agency that had all the tips and tricks for successful PR storytelling…


Think you have what it takes to have a career in PR?

If you would like to find out more about what it takes to have a successful career in PR then why not get in contact with us now? You can give us a call on 0131 561 2244 or you can fill in the contact form below and we will get back to you.

Your Name (required)

Your Email (required)


Your Message

Private: Sarah Fairley

Sarah Fairley delivers an impressively wide suite of digital services to clients of Holyrood PR, the leading public relations agency in Edinburgh. At every stage her focus is on making sure that content shared on blogs, YouTube and social media platforms like Twitter and LinkeIn delivers real business value to clients of the Scottish PR agency.

View Private:'s Profile

Related Posts

So how can we help?

Benefit from business video

Benefit from business video


Find out how affordable video can bring a host of benefits to your business.

Make an impact with PR photography

Make an impact with PR photography

Find out more

Every story can be told better with pictures. Discover our affordable, high-impact photo packages.

If you have any comments or questions, please contact us.


Keep ahead of your opposition by getting the free tips, insights and secrets we share for businesses. Straight to your inbox, every month.
Email address
First Name
Last Name