Summerhall Savings becomes big news thanks to Utilities PR campaign
SUMMERHALL, an Edinburgh arts venue that is home to over 100 separate businesses, became the latest firm to make the switch to our client, Thames Water Commercial Services – creating headlines in the process thanks to utilities PR experts at Holyrood PR.
One of those many Summerhall firms to make savings is Pickering’s Gin, Edinburgh’s most prominent new distiller of the on-trend spirit – so we set about helped tell their story as to why they chose to make the switch.
To help us broadcast this story and make it appeal to the key media, we enlisted the services of a trusted local photographer, sending through a thorough photography brief and achieving a set of distinctive and eye-catching images available to view by clicking this link.
It’s key that we get the message out to businesses that they can save by switching supplier so we were delighted when the story made the Scotsman’s new website, which receives over 70,000 unique visitors every day and is fast becoming Scotland’s go to online resource.
It didn’t end there, as the story also appeared in print and online in the National, ensuring it reaches a separate but important audience.
Positive coverage was also achieved in the Daily Business Group, which is now firmly established as an important business news source.
The story was then circulated in Marketing Edinburgh’s influential newsletter, resulting in overflowing coverage for our client’s business success.
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