pub and restaurant PR Photography, Thai Express Kitchen, St James Quarter, Edinburgh

Thai sensation serves up a helping of delicious media coverage

Thai Express Kitchen Media Coverage

Thai sensation serves up a helping of delicious media coverage

Thai Express Kitchen Media Coverage

Restaurant’s fresh take on fast food wins headlines, thanks to pub and restaurant PR experts

pub and restaurant PR Photography, Thai Express Kitchen, St James Quarter, Edinburgh

A SHORT, sharp and successful media campaign helped put a new Thai restaurant firmly on the radar of discerning diners across Scotland.

The entrepreneurs behind innovative Thai Express Kitchen – a bold new venture in the £1 billion St James Quarter, Edinburgh – knew it would take something special to cut through in a fiercely competitive sector.

So, they turned to the team of pub and restaurant PR experts at Holyrood PR in Scotland and we deliverd a month-long campaign that put them on the map. We delivered the following stellar results:

As a new venue in the Edinburgh food scene, it was essential for the brand to make a splash in the media across Edinburgh and Scotland, as well as in specialist going out and hospitality titles.

Yet, the timescales were incredbily tight – with just a few short weeks to work in – and the restaurant faced a jaded media after a series of similar launches by other restaurant chains.

So, we conceived a drip-feed of timely and powerful stories to catch the attention of journalists and create a cascade of coverage – focusing on the business plans for the restaurant and how it would deliver a unique first for Scotland – innovative double-decker seating which required specialist planning permission.

Those two stories were part of a trio of separate media releases that helped create a steady stream of positive coverage for Thai Express Kitchen.

The highly effective campaign also inlcuded dynamic social media activity; outstanding influencer and launch event management; and powerful PR photography

Read the original media releases below:

Global brand launches first Scottish restaurant in St James Quarter

Sneak peek at “double decker seating” in new Thai restaurant

Thai Express Kitchen opens in St James Quarter

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