When the tennis coach and mother of British No1 seed Andy, backed an initiative which aims to eradicate tennis’ elitist status by providing coaching to children in Perth, thanks to a £1000 donation from our client CALA Homes, we were on hand to help raise media awareness.
Perth based Scottish Tennis Holidays offer coaching, equipment and scholarships to youngsters who may not otherwise get a chance to discover the game.
For more than 19 years the club has been providing tennis coaching, weeklong tennis and multisport courses in and around Perth – located at Kinnoull Tennis Club, Perth, one of the leading clubs in the North County.
Now thanks to the donation, starting in September, the club hopes to deliver tennis coaching to more of the schools within the area, and in particular, those who have never been introduced to tennis before.
The initiative has also received backing from Scottish tennis coach Judy Murray, who will be attending the launch of its tennis camp on July 27th.
As well as providing photography and video services we arranged for national and local press to come along to the event with STV, where the story generated some great profile-raising, business boosting coverage for CALA.
The story was featured in national titles such as The Herald Scotland, The Courier, The Business Quarter Magazine and more. It even made its way to STV News which attracts thousands of viewers from across the country.
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