Edinburgh Telford College creates some sustainable PR Scotland thanks to coverage in Edinburgh’s local newspaper.

The Edinburgh Evening News have featured an article on the influence of Britains sweetheart Cheryl Cole. 

The pop princess has apparently sparked a rush of students to enroll in a local hairdressing course – due to her ever-changing styles.   She may have finished with ITV’s favourite entertainment show but she still has the X Factor.

On interviewing for places, course tutors at Edinburgh’s Telford College reported a shift in what motivates students to apply for places on its popular hairdressing courses.

Rosemary Martin, hairdressing lecturer at Edinburgh’s Telford College, said: “These courses have always been popular but from speaking to the current students it’s apparent that Cheryl Cole and her changing image is a particular inspiration.

“My learners are dying to know the industry secrets used to create some of the styles, which are often quite simple.”

The article appeared in the Edinburgh Evening News as part of a sustained PR Scotland campaign carried out on behalf of Edinburgh Telford College by Holyrood PR.