Edinburgh Telford College creates some sustainable PR Scotland thanks to coverage in Edinburgh’s local newspaper.
The pop princess has apparently sparked a rush of students to enroll in a local hairdressing course – due to her ever-changing styles. She may have finished with ITV’s favourite entertainment show but she still has the X Factor.
On interviewing for places, course tutors at Edinburgh’s Telford College reported a shift in what motivates students to apply for places on its popular hairdressing courses.
Rosemary Martin, hairdressing lecturer at Edinburgh’s Telford College, said: “These courses have always been popular but from speaking to the current students it’s apparent that Cheryl Cole and her changing image is a particular inspiration.
“My learners are dying to know the industry secrets used to create some of the styles, which are often quite simple.”