Scottish rocket developer Skyrora takes the headlines with the help of our PR experts
THE UK government’s announcement of the construction of spaceports across the UK created a prime opportunity for our client to jump on a story that we could adapt for the national press.
With the help of our experts the story achieved the following results:
- 25 items of separate coverage
- 2,199,000 opportunities to see across print, online and social media
- Comment article in the Daily Express – More than 50 engagements on the outlets website
- Featured in The Register, Scottish Business news and STV News
Following the announcement,our tech PR experts took the opportunity to draft a press release highlighting Skyrora’s latest projects and commitments to sustainability, innovation and inspiring more people to pursue a career in the Scottish space industry.
With Britain taking a step closer in becoming the next space economic superpower, it was important to the Edinburgh-based rocket company to achieve strong national coverage on the back of the announcement. Our PR team ensured to detail the significance of Skyrora’s cutting-edge technology to improving the way we live, and the world around us.
The newsjacking press release resulted in a spate of national coverage and lead to an opportunity to draft a comment article for the Daily Express, providing a platform to illuminate Skyrora’s key messaging and objectives. A comment article like this can be extremely valuable for clients as it can help sway public opinion.
You can read the full press release here.
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