Tech PR team helps Scottish space company sky rocket into the headlines

Skyrora Media Coverage

Scottish rocket developer Skyrora takes the headlines with the help of our PR experts

Tech PR photography, Skyrora Evening Express comment article success graphic.

THE UK government’s announcement of the construction of spaceports across the UK created a prime opportunity for our client to jump on a story that we could adapt for the national press.

With the help of our experts the story achieved the following results:

  • 25 items of separate coverage
  • 2,199,000 opportunities to see across print, online and social media
  • Comment article in the Daily Express – More than 50 engagements on the outlets website
  • Featured in The Register, Scottish Business news and STV News

Following the announcement,our tech PR experts took the opportunity to draft a press release highlighting Skyrora’s latest projects and commitments to sustainability, innovation and inspiring more people to pursue a career in the Scottish space industry.

With Britain taking a step closer in becoming the next space economic superpower, it was important to the Edinburgh-based rocket company to achieve strong national coverage on the back of the announcement. Our PR team ensured to detail the significance of Skyrora’s cutting-edge technology to improving the way we live, and the world around us.

The newsjacking press release resulted in a spate of national coverage and lead to an opportunity to draft a comment article for the Daily Express, providing a platform to illuminate Skyrora’s key messaging and objectives. A comment article like this can be extremely valuable for clients as it can help sway public opinion.

You can read the full press release here.

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