Tapestry Studio weaves waves of press coverage, thanks to Tech PR experts

Project Work and Other Clients Media Coverage

Tapestry Studio weaves waves of press coverage, thanks to Tech PR experts

Project Work and Other Clients Media Coverage

Tech PR experts share the story of how a tie up with a local business helped to safeguard a tapestry studio’s future


A WORLD-RENOWNED tapestry studio hit headlines with a story about how it harnessed the power of tech to keep visitors flocking in, virtually, to help engage audiences and even raise vital funds to safeguard the studio’s future.

Dovecot Studios, founded in 1912 and based in Edinburgh’s former Infirmary Street baths, has been able to create and share its work with the world – in spite of lockdown – thanks to Scottish pioneers at 360 Virtual Studios and Matterport technology.

Our tech PR experts set to work crafting and sharing the story, securing extensive coverage including:

  • 12 significant items of coverage generating 601,667 opportunities to see 
  • Regional coverage in the Edinburgh Evening News and Edinburgh Reporter
  • National print coverage in The Scotsman and The National
  • Online coverage across Deadline News, The National, The Herald

We worked with the Director at Dovecot, Celia Joicey, who revealed to us how a collaboration with Michelle Milnes, an entrepreneur from Business Women Scotland, helped them to adapt to the pandemic – and start to create revenue with new online exhibitions and interactive ticketed tours.

By focusing on the tie up between the two businesswomen, we crafted a positive news story which appealed to arts and culture reporters, the business pages, and local and regional papers.

The wide span of coverage across different media ensures our client, 360 Virtual Studios, reaches new businesses and potential collaborators, while also ensuring Dovecot Studios reaches swathes of potential visitors and customers both locally and across the country.

Property Studios, the parent company of 360 Virtual Studios, uses the same Matterport technology to sell houses with virtual 3D tours.

You can read the original story here, and our previous story on Newhall Estate and its work with 360 Virtual Studios here.

Tech PR is just one of the areas where we offer expert public relations support.

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