Tech PR success for new Scottish startup on the block

by Kelly Horn

Friday, November 15th, 2019

Instant HR a hit with media thanks to strategic storytelling

Tech PR success for new Scottish startup on the block

 

Entrepreneur Stephanie Robinson is on a mission to empower employees with her first app, HR Solver, which connects distressed employees with qualified HR experts.

Stephanie wanted to put HR Solver on the map in national, business and tech media, so we shared her story with key titles and landed an array of coverage celebrating her groundbreaking new app.

Key highlights included:

  • Coverage in key titles such as The Scotsman and the Evening News
  • Prime local coverage in the Edinburgh Evening News and the Edinburgh Reporter
  • Industry coverage in DIGIT, BQ (now We Are Umi) and the Daily Business
  • A total reach of over 360,000 people including print, online coverage and social media shares

You can read the original release in full here.

This coverage provided the initial burst of activity needed to land HR Solver right in front of Stephanie’s target markets.

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elly Horn of Edinburgh PR agency, Holyrood PR

Kelly Horn

Senior Account Executive, Kelly Horn, is a part of the award-winning PR agency, Holyrood PR - based in Edinburgh, Scotland.

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