Tech PR success for new Scottish startup on the block
Friday, November 15th, 2019
Instant HR a hit with media thanks to strategic storytelling
Entrepreneur Stephanie Robinson is on a mission to empower employees with her first app, HR Solver, which connects distressed employees with qualified HR experts.
Stephanie wanted to put HR Solver on the map in national, business and tech media, so we shared her story with key titles and landed an array of coverage celebrating her groundbreaking new app.
Key highlights included:
- Coverage in key titles such as The Scotsman and the Evening News
- Prime local coverage in the Edinburgh Evening News and the Edinburgh Reporter
- Industry coverage in DIGIT, BQ (now We Are Umi) and the Daily Business
- A total reach of over 360,000 people including print, online coverage and social media shares
You can read the original release in full here.
This coverage provided the initial burst of activity needed to land HR Solver right in front of Stephanie’s target markets.
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