Skyrora’s media presence reaches for the sky thanks to expert Tech PR
WHEN Skyrora told us it was working with an experienced rocket engineer to create the first totally private space launch in the UK, we were excited to make sure it made big news across the media.
The Edinburgh-based rocket firm completed the acquisition of the FARISpace project, led by acclaimed rocket engineer, Richard M Brown.
FARISpace has been reconfigured by Skyrora in order to carry a larger payload under the name ‘SkyHy’ as the company builds on the success of its inaugural test launch last summer.
We utilised our contact book to ensure the story was propelled into the media orbit and seen by as many people as possible.
Our team of Tech PR experts’ work generated a host of top results including:
- National coverage in key titles such as The Scotsman and The Herald
- Local coverage in titles including The Courier, The Edinburgh Reporter, Edinburgh Live and Edinburgh Evening News
- Industry coverage in specialist titles such as Digit and Business Insider
- A total of 361,656 opportunities for people to see the story
The broad range of coverage is essential as Skyrora continues to grow in order to improve its presence among the public and key stakeholders.
Not only does it raise awareness of the great work it’s doing from its base on Edinburgh’s Princes Street, but it also inspires potential customers to find out more about its operations.