National Awards Power Up with Major Launch

by Chris Fairbairn

Wednesday, August 16th, 2017

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Scottish Cyber Awards Reboots with Tech PR success

Coverage of the launch of the second SCA Awards with Tech PR SuccessFOLLOWING the overwhelming success of the inaugural Scottish Cyber Awards, we were delighted to be on hand to announce this year’s event and achieve tech PR success.

Created to celebrate Scotland’s critical and growing community of cyber security specialists, the first year resulted in a sell-out, with vast media coverage helping our tech PR experts land a spot in the finals of the upcoming CIPR PRide awards for “Best Event”.

This year’s event, as detailed in the press release, is set to be even bigger, with new categories and a switch to a larger venue.
Our initial story created the following highlights:

  • Highly shareable press release to signal the launch of the event, announced in a newsletter by the organisers
  • Coverage to the heart of the tech industry, on DIGIT and FutureScot
  • Business press coverage in SBNN
  • Coverage in The National
  • Shares from headline sponsor social media accounts, PwC, ZoneFox and Symantec

Read the original press release on the details of this years event here


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Chris Fairbairn of Scottish public relations agency, Holyrood PR in Edinburgh

Chris Fairbairn

Chris Fairbairn is a PR account manager with award-winning public relations agency Holyrood Partnership. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.

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