Rocket test coverage reaches new heights

by Chris Fairbairn

Tuesday, February 25th, 2020

Breakthrough engine testing reaches one sixth of UK population with help of expert tech PR

Coverage image for Skyrora's successful breakthroughrocket tests | Tech PR


OUR client Skyrora took a major step forward towards the UK’s first commercial space flight – after completing a week of testing in Scotland on its LEO engine. 

As if not exciting enough, it also completed the first real world-testing of the eco-aviation fuel, Ecosene, a fuel comprised of mostly waste plastics.

With our tech PR hats on, we were incredibly eager to position these otherworldly achievements. We swiftly packaged up a story and delivered a media roll-out that delivered huge reach and success.

The highlights speak for themselves:

  • 58 items of UK based print and online coverage, reaching audience of 11.5 million (Kantar) – around one-sixth of the entire UK population
  • Coverage in major major outlets reaching a vast British audience, including Mail Online, i newspaper, Metro, Yahoo 
  • Features across Scotland’s national press, such as The Herald, The Courier, The National and The Scotsman 
  • Business features, highlighted by a feature on, reaching an important investor community 
  • Extensive online coverage across dozens of regional outlets 

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Chris Fairbairn of Scottish public relations agency, Holyrood PR in Edinburgh

Chris Fairbairn

Chris Fairbairn is an Account Director with award-winning public relations agency Holyrood PR. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.

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