Stratospheric coverage for Skyrora’s prestigious green accolade, thanks to successful Tech PR
SPACE RACE innovator Skyrora followed a successful test launch in Iceland by meeting with the country’s President to collect a prestigious environmental award.
Staff with the Scots-based company were already on a high after a successful test mission which achieved the highest test altitude to date, for its Skylark Micro rocket. It took place from Skyrora’s mobile launch complex, set up on a remote peninsula in north-east Iceland.
But more was to follow, when the Skyrora team were treated to an audience with President Guðni Thorlacius Jóhannesson – and awarded a prestigious Leif Erikson Award, one of Iceland’s highest honours.
Our team of tech PR experts at Holyrood PR delivered the following highlights:
- 17 significant items of coverage
- More than 1,065,462 opportunities to see the story
- Prime coverage in widely-read national news sources, Daily Express, Press & Journal, and The National
- Exposure in influential business titles, including Daily Business Group and High Growth Scotland
- Trade coverage in Techregister and Satellite Evolution Group
- Coverage in print, social and online publications including local mediums such as The Edinburgh Reporter
Edinburgh-based Skyrora, was awarded the Leif Erikson Award for its work on innovative project ‘Ecosene’ which converts unrecyclable plastic waste into aviation fuel.
CEO of Skyrora, Volodymyr Levykin, said: “Global Climate change is extremely important for everybody at Skyrora and we see it as our mission and duty to be as environmentally conscious as possible.”
The Leif Erikson Award is a huge achievement for Skyrora, as it shows how much potential Ecosene has and demonstrates Skyrora’s eco-friendly initiatives. Winners of the annual awards are selected by the Scientific Committed of Iceland’s renowned Exploration Museum.
Previous winners have included an astronaut who walked on the moon, another astronaut who completed a spacewalk before going on to conquer Everest and the first woman to climb all 14 of the planet’s highest mountains.
Skyrora is on its way to becoming a household name in the fast-growing space sector and the valuable media coverage from this story not only pushes Skyrora to the forefront of the sector but also attracts political and business support for Skyrora.
Successful tech PR is fundamental in supporting Skyrora’s missions to build its foundations as an eco-friendly rocket launch authority across the world.
Read the full story here.
Our Tech PR delivered for Skyrora – find out how our Scottish PR agency could help your business
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