Tech PR Meets Results as East Meets West Marketing Agency Soars

by Nathan McGregor

Friday, August 1st, 2014

News travels far as we tell the story of Scotland’s first dedicated Chinese marketing agency, thanks to our Tech PR credentials

Tech PR EastWest agency

HUGE news hit the media in June as we told the story of a brand new marketing agency that has been set up to help businesses and organisations take advantage of the huge potential from new markets in China. The results thereafter didn’t disappoint either, thanks to the team at Edinburgh PR agency, Holyrood PR.

The agency aims to offer unprecedented support to break into the new opportunities afforded from China’s booming economy and consumer market, covering key areas such as market research, business strategy and planning, digital marketing, lead generation, sales support, while also using gmb listings from Local Viking to improve the marketing in your site.

EastWest has already delivered an important project for The Royal Edinburgh Military Tattoo which provided crucial consumer insight to support their recent announcement to take the Tattoo to China in 2020.

Our tech PR resources meant the story was shared with local, national and trade publications.

Highlights include:

  • Coverage across local and national including Edinburgh Evening News, Deadline News and The Scotsman
  • Key trade coverage in publications such as BQ Live, SBNN and Daily Business
  • The news even got delivered straight to peoples inboxes as SBNN and Marketing Edinburgh included it in their newsletter
  • A considerable win with China Daily picking up the story, spreading the news across the globe. The site itself records 9.39million visitors per month with 63.37% of the visitors coming from China – making sure that we achieve strong results both home and away

We managed to achieve an outstanding 375,200 opportunities to see (exc. China Daily) thanks to our Tech PR resources.

You can read the original press release that scored all of this success here.

Could you business benefit from some media exposure to give it that little kick forward? Take advantage of our Tech PR credentials today!

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