Milestone Moment Makes Media Connection with the help of Quality Tech PR
WE LOVE to celebrate client successes.
So when we heard that our long-running client, Commsworld, had achieved yet another major milestone in what has been an incredible few years we were delighted to be able to tell the story to the world.
By applying its technology to a stretch of unlit ‘dark’ fibre – purchased in what will result as a £1m investment – Commsworld has become the first Scottish firm of its type to do so.
By connecting with its networks in Edinburgh and Glasgow it can help businesses achieve some of the fastest network speeds around.
Highlights from the media coverage included:
– Total reach of more than 370,000 potential readers
– Exclusive article in the widely regarded The Scotsman, in print and online
– Hugely positive article in The National, in print and online
– Further reach across business and industry press, including CommsDealer and SBNN
– Inclusion in Marketing Edinburgh’s influential round-up on important stories – sent to its newsletter database
Power of sharing
The team at Commsworld aren’t just clued up when it comes to telecommunications, the firm is also a dab hand at marketing. It packaged up the news release and shared it to its newsletter database, containing many of the biggest names in Scottish business.
This is something that we advocate as a perfect example of further benefits to public relations.
Not only that, Linkedin connections of well connected Directors, Charlie Boisseau and Ricky Nicol were notified of their mentions in the news – once again reaching a wide audience and potential business leads.
A good week for Commsworld
That’s not all. We were quick to provide a media response to the announcement by Theresa May to launch her new industrial stategy.
We worked with Chief Exec Ricky Nicol to produce a tech expert’s take on the PM’s commitment to ‘cutting red tape’ and boost the UK’s digital infrastructure.
This helped achieve coverage in Scotland B2B and BQ Live – further boosting a big week of good news for the Edinburgh headquartered innovators.
Get in touch with Tech PR experts that understands the industry and how to communicate
We’ve helped Commsworld establish a strong name for itself in the media by telling its stories to the world. We could help your business too.
If you’re interested in finding out more, get in touch on 0131 561 2244, or by using the contact form below:Contact Form