Online PR in Scotland Draws Attention to Online Risks for SBRC.
Tuesday, January 24th, 2017
on behalf of Scottish Business Resilience Centre
Scottish Business Resilience Centre Hit the Headlines as They Remind Consumers to be Vigilant
NETFLIX and Amazon Prime users are being urged to take note of the potential pitfalls of using these streaming services as scammers target email accounts.
Fraudulent emails have been making their way into inboxes across Scotland attempting to defraud users of online streaming services.
But messages and warnings can’t be effective without an audience. Our team of PR experts ensured this wasn’t a problem as a whole heap of online PR in Scotland and beyond, supplemented by traditional media guaranteed that consumers took heed.
Armed with quotes from industry experts, advice on how to combat the pressing issue and an editorial hook we targeted digital press and specialist titles to best reach those who would be affected.
And the result? Fantastic coverage for out client, Scottish Business Resilience Centre:
- Coverage in a staggering 41 titles
- 599,394 opportunities to see across the press
- A hit on Which.co.uk – one of the most trusted consumer titles
- The news shared through the Scotsman‘s online edition, reaching valuable readership throughout the central belt and beyond
- Edinburgh Evenings News reaching online readers in the capital – a core demographic for SBRC
- Local coverage from the Borders to the Highlands in titles like Hawick News and Fraserburgh Herald
Our Tech PR experts can make the world of difference to your business’ success.
Working with the SBRC we have helped to advise and protect businesses all over the country from SMEs to bigger organisations. Our work has taken on diverse issues as broad as streaming website and take-aways to counterfeit goods and dangerous dental equipment.
Our team would love to work with your business.
Call 0131 561 2244 or fill out the form below:
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