Cyber crime experts enjoy blockbuster hit with tech PR warning for Netflix viewers

by Chris Fairbairn

Tuesday, January 24th, 2017

SBRC hits the headlines as it warns of scams aimed at Netflix and Amazon Prime customers

Image of Newspaper Coverage Over a computer user used to show success of Tech PR

NETFLIX and Amazon Prime users are being urged to take note of the potential pitfalls of using these streaming services as scammers target email accounts.

Fraudulent emails have been making their way into inboxes across Scotland attempting to defraud users of online streaming services.

Our team of PR experts ensured this wasn’t a problem as a whole heap of online PR in Scotland and beyond, supplemented by traditional media guaranteed that consumers took heed.

And the result? Fantastic coverage for out client, Scottish Business Resilience Centre:

  • Coverage in a staggering 41 titles
  • 599,394 opportunities to see across the press
  • A hit on – one of the most trusted consumer titles
  • The news shared through the Scotsman‘s online edition, reaching valuable readership throughout the central belt and beyond
  • Edinburgh Evenings News reaching online readers in the capital – a core demographic for SBRC
  • Local coverage from the Borders to the Highlands in titles like Hawick News and Fraserburgh Herald

Such warning can often get drowned out when sent by email or social media. Our powerful media coverage ensured that wouldn’t be the case.

Armed with quotes from industry experts, advice on how to combat the pressing issue and an editorial hook we targeted digital press and specialist titles to best reach those who would be affected.

Netflix is not so chill… Scammers targeting Scots using streaming services online. Read the original press release and find out what stirred up a media storm reaching every corner of the country.

Our Tech PR experts can make the world of difference to your business’ success.

Working with the SBRC we have helped to advise and protect businesses all over the country from SMEs to bigger organisations. Our work has taken on diverse issues as broad as streaming website and take-aways to counterfeit goods and dangerous dental equipment.

Our team would love to work with your business.

Call 0131 561 2244 or fill out the form below:

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Chris Fairbairn of Scottish public relations agency, Holyrood PR in Edinburgh

Chris Fairbairn

Chris Fairbairn is an Account Director with award-winning public relations agency Holyrood PR. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.

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