Leading space company lift off thanks to expert tech PR despite potential malfunctions
WHEN news broke that the European Space Agency [ESA] was funding €3 million to Edinburgh-based company, Skyrora, our tech PR team were all over it.
The funding will allow Skyrora to complete the technology it needs to deliver consistent orbital launches from the UK – including the first launch of its kind in Europe – with Skyrora’s XL rocket.
Yet, ‘Houston’ faced a multitude of problems, as Skyrora’s direct rivals, Orbex, received a bigger share of funding, and therefore had a bigger story to tell.
On top of this, strict embargos were set by the ESA and the UK Space Agency [UKSA] to deny any press coverage going out until 3pm CET on Friday – perhaps the worst time to be sending stories to the press.
The award-winning PR team at Holyrood PR were given a major challenge despite these giant-sized hurdles – to deliver more and better coverage than Orbex.
Nevertheless our expert tech PR team acted quickly, and were able to produce staggering results which blasted Skyrora ahead of its competitors:
- 74 items of coverage
- 5,056,509 opportunities to see
- Impressive National coverage in The Scotsman, The Herald, The Courier, The Metro, Gov UK, STV, The National and Daily Record
- Trade and Specialist coverage in ADS Advance, Professional Engineering Magazine, Techregister, The Engineer, Digit and Aerospace Manufacturing
- Business and Local coverage in Insider, High Growth Scotland, Evening Telegraph, Yorkshire Post, Evening Express and Daily Business
Crucially, more than 50% of the coverage exclusively showcased Skyrora’s funding, and 20% had Skyrora in the heading, which is likely due to many publications receiving our release before any others – again testament to the swift action and depth of trusted contacts our tech PR tem has.
We even delivered sole and bespoke coverage for Skyrora in the local paper that covers the location of Orbex in Moray.
The coverage also provided a massive social boost for Skyrora, which had the highest engagement numbers on its posts, more than Orbex and ESA, and saw 463 new followers across Twitter and Facebook.
The abundance of national coverage is valuable to Skyrora, which is hoping to spread its key messages across the UK as well as its innovative tech that pushes the boundaries of its sector.
Trade coverage is also of high value because it pushes the Edinburgh firm to the forefront of its sector – ahead of its competitors – and highlights its work in front of potential young talent and opportunities, like ESA funding.
Volodymyr Levykin, founder and CEO of Skyrora, said: “This ESA contract will accelerate Skyrora’s progress on its journey to be the first to achieve the UK’s sovereign orbital launch.”
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