Stemming further tears post-WannaCry with SBRC

by Chris Fairbairn

Tuesday, May 16th, 2017

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Tech PR experts help deliver clear message after ransomware epidemic

Fantastic coverage for tech pr story

FOLLOWING the dramatic events of the recent ransomware attack – which wreaked havoc across the NHS and the business community – we helped position our client, the Scottish Business Resilience Centre as a voice of authority. 
By offering clear and simple advice, thanks to its Chief Ethical Hacker, Gerry Grant, we were able to cut through the maelstrom – and land important coverage.
Our story, which centred on a key simple message – that updating computer software must become a habit and should never be put off – was designed to reach Scotland’s concerned business community.
To date, our work has generated the following highlights:
  • Reach of more than 98,400 potential opportunities to see
  • Valuable and authoritative coverage on the BBC website
  • Important business press coverage on Insider
  • More than 30 items of regional media – reaching across Scotland’s SMEs 

Are you looking to communicate a tech PR message?

Our team has a proven track record in taking difficult subjects and transforming them into clear, business-boosting stories.
Get in touch with our team of experts on 0131 561 2244 or by using the form below:

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Chris Fairbairn of Scottish public relations agency, Holyrood PR in Edinburgh

Chris Fairbairn

Chris Fairbairn is an Account Director with award-winning public relations agency Holyrood Partnership. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.

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