Stemming further tears post-WannaCry with SBRC

by Chris Fairbairn

Tuesday, May 16th, 2017

Tech PR experts help deliver clear message after ransomware epidemic

Fantastic coverage for tech pr story

FOLLOWING the dramatic events of the recent ransomware attack – which wreaked havoc across the NHS and the business community – we helped position our client, the Scottish Business Resilience Centre as a voice of authority. 
By offering clear and simple advice, thanks to its Chief Ethical Hacker, Gerry Grant, we were able to cut through the maelstrom – and land important coverage.
Our story, which centred on a key simple message – that updating computer software must become a habit and should never be put off – was designed to reach Scotland’s concerned business community.
To date, our work has generated the following highlights:
  • Reach of more than 98,400 potential opportunities to see
  • Valuable and authoritative coverage on the BBC website
  • Important business press coverage on Insider
  • More than 30 items of regional media – reaching across Scotland’s SMEs 

Are you looking to communicate a tech PR message?

Our team has a proven track record in taking difficult subjects and transforming them into clear, business-boosting stories.
Get in touch with our team of experts on 0131 561 2244 or by using the form below:

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    Chris Fairbairn of Scottish public relations agency, Holyrood PR in Edinburgh

    Chris Fairbairn

    Chris Fairbairn is an Account Director with award-winning public relations agency Holyrood PR. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.

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