Edinburgh-born SimplyFixIT extend media reach on 20th anniversary with help from Tech PR consultants
A GROWING Scottish Tech repair company has enjoyed bumper coverage to match their burgeoning turnover. TECH PR
Celebrating their 20th anniversary and hitting a fantastic £4.2 million in turnover, up by 17% on the previous year, SimplyFixIT were keen to capitalise on this fantastic news by letting the public know how they hit this level of success.
Branches in Edinburgh and Glasgow meant that reaching a nationwide audience was vital to help generate business. This was duly provided in print from The Herald and The National, both well respected with a readerships of 103,000 and 45,500 respectively. Also hitting the online editions of these titles we were able to ensure that the company’s reach to potential customers was as far spread as possible with 39,785 monthly readers of thenational.scot and 328,767 of heraldscotland.com.
With six of its eight outlets in Edinburgh, SimplyFixIt needs to reach the widest possible number of people in the capital.
So coverage in the
Edinburgh Evening News and Scotsman online was bang on target with both Edinburgh-based titles reaching exactly that audience. The Scotsman is an internationally renowned quality newspaper, reaching 324,649 monthly readers online. Meanwhile, the Evening News provides local news for Edinburgh and the Lothians reaches 31,352.
While a few years ago the BYOD (Bring Your Own Device) phenomenon was a challenge for businesses, which feared having staff use personal laptops, phones and tablets to access business systems would be a huge security threat.
However, now BYOD is an acceptable and ordinary part of everyday business – so reaching a business audience to promote its gadget repair services was another priority for SimplyFixIt.
All of which meant the team behind the business were thrilled to see their 20th anniversary tech PR success story reported in a number of influential titles, include
BQ Magazine online,
Daily Business Group and
Scottish Business News Network. Both trusted business titles Daily Business Group can reach upwards of 45,000 page views a day while BQ reaches 19,524.
The newest outlet in the SimplyFixIt chain is the first Glasgow branch. It has been booming since it opened just 9 months ago in August.
As it gears up for further growth in Scotland’s business city, bosses at SimplyFixIT were also keen to see positive news of its success reported in Glasgow. That meant that the headlines generated in both the Herald in print and online were hugely welcome. The Herald is Glasgow based and one of Scotland’s biggest selling quality newspapers.
After seeing an increase in takings and a surge in repairs made it was important to the firm to reach their peers. We were ale to do just this with coverage in
PCR online, a respected technology repairs magazine with a readership that tops 80,000 across all formats, making sure that the industry were well aware of the impact SimplyFixIT continue to make.
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