CASH-CONSCIOUS and choosy diners are continuing to shun eating out in restaurants in favour of home delivery and takeaway meals.
Research from hospitality technology specialist Grafterr* has shown a clear trend towards people turning their backs on returning to restaurants, despite the end of lockdown restrictions.
Shorter delivery times, big improvements in the quality of food options and worries over rising household bills are all factoring in the move.
Grafterr, which offers a suite of fully connected point-of-sale and business management solutions to a wide range of takeaways, bars, restaurants and other hospitality businesses across the UK, reviewed data from nearly three million customers interactions (people who bought food and drink) at the 1000+ sites who use its products.
In December 2021, takeaway and home delivery accounted for 50.73% of all orders placed through the Grafterr platform compared to 45.66% for eat-in. In August 2021, eat in orders accounted for 51% of all orders.
Grafterr Head of Growth, Andrew Gibbon, said takeaway and home delivery continues to eat into market share, while there is a clear decline from the highs in eat-in activity seen in August 2021 as Covid restrictions eased.
Andrew said: “The quality of our data allows us to provide this fascinating insight into how consumer behaviour is changing – and perhaps changing for good. This is vital intelligence that the hospitality sector needs to be on top of as it looks to recover from the pandemic.
“Online ordering and home delivery have been emerging trends in the last few years, but they have exponentially grown during Covid – and show no signs of slowing.
“Between September 2021 and December 2021, the takeaway and home delivery market increased by 4%, while eat-in experienced a small decline.
“In January 2022, we continued to see online ordering and home deliveries outstrip eat-in orders. We predict that we will see continued and substantial growth within online ordering and home delivery throughout 2022 and beyond while eat in will stagnate, even with eat-in options returning back to pre-pandemic operations.”
Andrew added that while more hospitality operators were offering online options, the home delivery market had expanded as availability of menus, cuisines and dietary-related meals had increased – marched by the continued popularity of delivery platforms such as Just Eat and Deliveroo.
Andrew said: “The choice and quality of food available for home delivery is almost unrecognisable compared to a few years ago, when only your local chip shop, Chinese or Indian takeaway would likely be the only ones to offer this service.
“Likewise, any food type is now available at consumer’s fingertips with ever shorter delivery times, with delivery promises as little as 15 minutes.
“Compare this to retail consumers. They want convenience. They don’t want the hassle of checking when a shop is open, arranging to go into town, parking the car, browsing products on a Saturday when stores are really busy – they want their product delivered to their house, hassle free and on demand.
“This resonates with home delivery consumers, particularly the on-demand element when you can get a quality meal on your doorstep within the hour.
“And when you factor in the current economic climate with ever-rising living costs, home delivery is now clearly established as a cost effective way for a couple or family to have an enjoyable treat.”
Grafterr has pioneered market leading disruptive technology that can automate a takeaway, bar or restaurant’s operations, streamline processes and enhance efficiency for both staff and customers.
With Covid lockdowns, there has been a massive switch to hospitality-tech as operators react to market trends and greater emphasis on online and take away transactions, which has seen Grafterr’s product usage rocket by 300% in the last year, while its client portfolio has risen by more than 290%.
Since its launch in January 2020, Grafterr’s tech has processed in excess of £90million in transactions and 6.5 million people have used the firm’s products to buy a food or drink item.
Grafterr – which has operations at two sites in Edinburgh and one in London – already boasts an extensive portfolio of clients throughout the UK and Ireland with aggressive growth plans to scale internationally in 2022.
*ePOS Hybrid rebranded to Grafterr in early 2023
To find out more about Grafterr visit https://www.eposhybrid.com/
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