THE ART OF PRODUCT PACKAGING (Aoibhínn)
It has been said that packaging is the science, art, and technology of enclosing or protecting products, but some designers seem to be focusing more on the creative artistic elements to wrapping various goods. The guys at demilked.com have put together 20 examples of outstandingly creative packaging ideas, ranging from Origami Beer, to Fit Buns Bread and Parmesan Pencils. Some of the ideas are simply ingenious so take a wee look for yourself:
INSTAGRAM FOOD REVOLUTION (Victoria)
If you are one of the 100 million Instagram users it is likely that you have shared pictures of your food at one point. Whether it’s your Big Mac or your ‘avocado and lime marinated partridge medallions with coconut milk and giner quinoa with slow baked paprika kale chips’. And some restaurants are not happy with this photo revolution with owners becoming increasingly angry at the abundance of camera flashes and the distraction it creates for other diners. Not to mention the fact that shoddy flash ridden photography often misrepresents the food chefs have painstakingly created.
So, if you are going to do it, do it well. The BBC has enlisted the help of a professional food photographer to give you some tips:
BEAR-RIFIC ADVERTISEMENT BY SAMSUNG (Catrina)
I have made no secret of my love for a good advert. My attention was brought to a great wee stunt by Samsung to promote their washing machine. The initially realistic-looking advert shows them setting the washing machine for a photoshoot when a grizzly bear turns up and surprises the crew! I won’t spoil it for you but have a look for yourselves, it is definitely up there with the great bear adverts, such as the great John West Bear Fight advert, as the Huffinton Post notes.
SHOULD’VE GONE TO SPECSAVERS (Gaynor)
Last week the world of football was in bitter debate online about the so called ‘ball boy’ incident during the Chelsea and Cardiff match. Now Specsavers are using the incident as a very clever advertising tool. The optician’s latest print ad makes fun of Hazard’s misjudgement of kicking the ball boy instead of the football by placing a picture of the boy with a cross next to it and the ball below with a tick next to it. Below sees the famous tagline, ‘Should’ve gone to Specsavers’ implying his eyesight needs tested. It’s great to see brands like this use cultural references in order to be creative.
WHY, WHY, MANTI? (Lewis)
Most of us must have heard the story of Manti Te’o, the linebacker for the Notre Dame’s in America, who was cruelly pranked into believing a girl he had fallen in love with online had died. He dedicated his wins to her and capture the nation’s hearts. When the hoax was uncovered, Manti was questioned as to whether he played any part in this, to which he strongly denies. But to bring light to the situation, the guys at Autotune have turned his TV interview into a catchy song that will get your toes tapping.