Take a peek through the keyhole to see behind the scenes of a PR agency

by Scott Douglas

Sunday, January 18th, 2015

Our essential guide for any business keen to know how public relations really works

Essential behind the scenes guide to the work of a public relations agencyTHERE’S something fascinating about getting a sneak peek into places where you’re not really meant to see.

Since public relations is often portrayed as a world of mysterious goings-on and arcane practices, we thought it only right to give people a look at what actually goes on behind the scenes.

So, welcome to our Through the Keyhole guide for those businesses who are using or choosing PR services and want to make sure they are well-informed to get the best possible results.

We know public relations isn’t cheap and when it comes to big ticket items, savvy businesses want to do proper research before investing. We hope this guide may help you in that process. Each of the short sharp posts here will give you an insight in to aspects of PR agency work.

If you are looking to engage the services of a PR company or reviewing your PR efforts we hope this will help by explaining areas such as what crucial role you play in successes, how the story process works, how to bottle creativity and how to measure success. Check out all five posts for the most rounded insight into How PR works:

Public relations agency Holyrood PR in Edinburgh explains why businesses need PRCLIENT ENGAGEMENT – Public relations success is all about you. That means you have to be involved, from regular meetings and agreeing Key Messages to sign-off procedures.

Media coverage is delivered by awarding winning Edinburgh PR agency Holyrood PRTHE STORY TELLING PROCESS – An at-a-glance guide on how to find the right story hook, how to write it for the right audience and the importance of visual story-telling for the digital era.

Creativity often involves a lightbulb momentCREATIVITY – Don’t be blinkered by the concept of ‘one big idea’ for your PR campaign. We’ll demonstrate how real creative public relations happens with the small stuff every single day.

The multi-millionaire investors from BBC TV's Dragons' DenTHE PITCH PROCESS – Life’s a pitch – from the TV antics on Dragons Den to making the case to your boss for a pay rise. We explain how PR pitching is one of the most vital ingredients in your success.

Stormtroopers with a measuring tapePR MEASUREMENT – When your media coverage and other results start rolling in, find out how the top PR professionals make sure the impact is a positive and measurable for your business.


This is by no means an exhaustive guide to what goes on through the keyhole of a modern and dynamic public relations agency, but we hope it gives you a clearer idea of what to expect from your public relations efforts.

Find out how our Scottish PR agency in Edinburgh could help your business

We love what we do and as a result we have happy clients and armfuls of awards for our work.

If you’d like to find out how our PR services – including media relations, PR photography and PR video – could boost your bottom line, then we’d love to have a conversation.

You can contact our team on 0131 561 2244 or fill out the simple form below and we’ll get straight back to you.



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