Swimming against the stream for Charity PR Success

by Melissa Craib

Thursday, September 21st, 2017

A young girl went against the current to raise money for ECHC and achieve charity PR success

Media coverage thanks to Charity PR on Emma's Forth Swim for ECHC

We at Holyrood PR firmly believe in challenging yourself and that is exactly what ten-year old Emma Hudson-Brookfield has done by setting herself a goal of breaking an 84 year old world record and raise money for Edinburgh Children’s Hospital Charity (ECHC).

Emma has been swimming since the age of four and had set her sights on becoming a world record holder by swimming across the Firth of Forth.


Read the original release on Emma’s Plans to break a world record by swimming the Firth of Forth here


Ensuring everyone could wish Emma luck and know of her bravery was key to our team. We reached out to some key media titles and saw some pretty exciting coverage, including:

  • An impressive 832,777 opportunities to see across print and online publications
  • Key regional coverage in print and online in the Edinburgh Evening News
  • Further national coverage in the Metro, The Times, The Scotsman and The National

Joining Emma on the day will be ‘Team Shebeen’ which was founded by her father Ian Hudson, the co-owner of Shebeen Steakhouse & Braai in Edinburgh. The team take on several endurance events over the year to raise money for local causes.

After reading an article on ECHC and the vital work it does to support children, young people and their families who visit the Royal Hospital for Sick Kids, the team picked them to be the beneficiaries from the world record breaking attempt.

Want to find out how working with our award winning agency could provide the charity PR you want?

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