Swimming Aid makes a Splash in Design Awards

by Catriona Conway-Mortimer

Monday, March 26th, 2018

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A CHESHIRE-BASED company is in the running for a prestigious innovation award for its revolutionary swimming aid which helps disabled children learn to swim.

The forward-thinking design, named the AquaPlane, is a swimming and buoyancy aid that has been specifically designed to adapt for a range of users with different needs.

The AquaPlane is shortlisted in the Blackwood Design Awards 2018 thanks to its carefully considered engineering which makes it a safe and protective piece of kit for all learners.

The Weaverham inventor of the AquaPlane, Chris Shore, said: “We supply stock to several swim schools that focus on helping kids and adults with both physical and learning disabilities and we’ve received really great feedback.

“We’re focusing on getting the AquaPlane out there to the people that could benefit from it the most.”

A panel of top engineers, designers and world-renowned thinkers will judge the Blackwood Design Awards 2018, which will see six entrants considered for the highly-regarded title.

Chris has been a swim teacher for over ten years and noticed a gap in the market for a ‘multiuse’ piece of kit.
Chris added: “I’d have to take a dozen kickboards, a dozen back floats and it was hard to manage, expensive and took up so much space.

“I thought to myself, ‘why isn’t there something that does both jobs?’, and the idea and concept grew from there.

“It wasn’t a simple process. There are so many different boxes that need to be ticked in order to ensure it’s safe for kids.”

It took three years to complete the design work for the AquaPlane to make sure all the protection, the health and safety checks, buoyancy aids and sea testing would pass all the required standards.

Last year, while browsing social media, Chris came across a video of a six year old Bosnian child, Ismail Zulfic, who was determined to swim even though he was born with no arms.

Chris sought out his address and sent him an AquaPlane; Ismail has since learned rapidly and has sent Chris videos of his progression.
Chris added: “Seeing little Ismail swim was probably my most heartfelt moment.

“At first, he used AquaPlane as a back float to learn, and now isn’t using it at all. We still keep in touch, and he’s just doing ace.

“It’s truly an honour to be recognised for our creation – and the prospect of being shortlisted for the Blackwood Design Awards is very exciting as it could really help us make a name for ourselves and grow our product.”

The AquaPlane has already been endorsed by world class swimmers, such as Dan Coombs and Chris Cook.

Max Brown, Chair of Blackwood Board, said: “Every year, we seek out the most transformative and imaginative ideas that play a key role in improving the lives of those living with disabilities.

“The AquaPlane is a perfect example of an idea that has come about when a bright designer has been confronted with an obstacle and it’s people’s ability to think outside the box to find a solution that we want to celebrate.

“It’s very hard to shortlist the entries, but we always ensure that some of the best and most forward-thinking designs get the national recognition they deserve.”

Previous designs that have won the esteemed title include a wheelchair that allows users to control its direction with their eyes, and the ‘S’up Spoon’ – a self-stabilising piece of cutlery which enables users with shaky hands to eat without spilling their food.

Max added: “Sometimes design entries are truly outstanding in their technical design and other times it can be the case of putting forward a straightforward solution that nobody has considered up with before.

“That’s the beauty of these awards – they’re incredibly diverse.”

Entries should be submitted no later than 12 noon on Friday, March 30, and entrants will be notified that their submission has been received. Contact Paul Richoux for full details on how to enter – [email protected]

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Catriona Conway-Mortimer, account executive with Holyrood PR in Edinburgh, Scotland

Catriona Conway-Mortimer

Catriona Conway-Mortimer is part of the award-winning PR team at Scottish public relations agency, Holyrood PR in Edinburgh

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