Surgeons’ Hotel is a cut above with the media checking-in

by Chris Fairbairn

Wednesday, October 17th, 2018

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The relaunch of Ten Hill Place is a celebration thanks to Hotel PR

RELAUNCHING a hotel that puts its profits back into training surgeons – who go on to save lives around the globe – deserves a quality announcement.

With a 70 per cent increase in its number of rooms – plus a completely revamped bar, restaurant and kitchen space, it was our story announced the successful conversion to the world.

In the process, the hotel, owned by the Royal College of Surgeons of Edinburgh, has become Edinburgh’s largest independently run hotel – meaning it can put more money back into the college, and its ongoing work to advance surgical standards.

12 OCT Surgeons Quarter montage following success of reopening Ten Hill Place. Hotel PR in action

Our work, on behalf of the college’s commercial arm, Surgeons Quarter, delivered:

  • 16 items of coverage reaching right to the target audience – and more than 100,000 people
  • Excellent local coverage, with a page lead in the Edinburgh Evening News, as well as further features with Edinburgh Chamber of Commerce, Invest Edinburgh and North Edinburgh News 
  • Hotel trade press coverage nationally and internationally, with features in Hotel News Scotland, Boutique Hotelier and Hotel Designs
  • Further MICE and hospitality coverage in The Caterer, Incentive Travel and Hospitality and Catering News

This coverage ensured we got to key audiences, with features in titles likely to be read by influential group travel organisers, business tourists and conference planners.

Local coverage that highlights the charitable nature of the hotel also boosts staff morale and helps with recruitment – ensuring local people are aware and able to recommend the hotel to any visiting friends or family.

Interested in learning more about Hotel PR?

Get in touch with our friendly team – and we’d be delighted to have a chat and a cuppa. Simply get in touch using the form below, or give us a bell on 0131 561 2244.

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Chris Fairbairn of Scottish public relations agency, Holyrood PR in Edinburgh

Chris Fairbairn

Chris Fairbairn is an Account Director with award-winning public relations agency Holyrood Partnership. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.

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