PR for courier firm

by Chris Fairbairn

Wednesday, March 30th, 2016

Eagle Couriers employee  has a secret alter ego – as a caped crusader with an impressive set of wheels

A SUPERHERO-obsessed petrolhead has converted the family car into a Batmobile.

Scott Russell, and his Mitsubishi Lancer 'Batmobile' IN PIC................. (c) Wullie Marr/DEADLINE NEWS For pic details, contact Wullie Marr........... 07989359845Scott Russell – from Johnstone, Renfrewshire – has spent two and a half years and £2,000 modifying his Mitsubishi Lancer to give it the appearance of Batman’s famous choice of transport.

And he has unveiled the completed Batmobile today – following the opening of the new Batman vs Superman movie in the UK.

The car – worth £50,000 new – has been painted a midnight black and emblazoned with the huge Batman symbol in custom yellow trimming across its doors.

Scott, 48, has also fitted it with blacked-out alloys – complete with bespoke Batman hub caps – and customised the bonnet with a silhouette of the comic book hero.

He has even fitted the headlights with a filter that converts them into the famous bat-signal spotlight when they are on full beam.
Now he uses the top-of-the range motor to collect his teenage daughter, Emma, from school and drop her off at concerts – much to her embarrassment.

Scott Russell, and his Mitsubishi Lancer 'Batmobile' IN PIC................. Even the headlights have Batman signs (c) Wullie Marr/DEADLINE NEWS For pic details, contact Wullie Marr........... 07989359845Scott – who works for Eagle Couriers, Scotland’s biggest independent courier company – said his obsession grew out of the Batman films which came out in his childhood.

He said: “Obviously when I was a child through all the different Michael Keaton movies and stuff like that I’ve seen Batman. It’s just a fascination I’ve had since I was young.”

Generally he uses the car for special occasions and charity events he attends with the Renfrewshire Modified Car Club.
But he has also taken to picking his 14 year-old daughter up from school in it in the ultimate “embarrassing dad” move.
He said: “I use it to pick my daughter up from school. That gets a lot of attention, classes get stopped and all that and they’re all looking out the window and that.”

“I tend to find that when I’m walking back to the car people are stood there taking pictures of it.”

Scott Russell, and his Mitsubishi Lancer 'Batmobile' IN PIC................. The batsignal projects onto the roof of the interior of the car. (c) Wullie Marr/DEADLINE NEWS For pic details, contact Wullie Marr........... 07989359845He said his daughter claims to find the actions of her father embarrassing.

But the family obsession with superheroes seems to run in the blood – as his daughter recently attended a superhero convention dressed as Batman’s arch villain Poison Ivy.

He said: “I took her to Comic Con dressed up as Batman, and dropped her off – and folk were cheering and waving.

Although Scott has already spent in the region of £2,000 on the car – which he calls his “hobby” – he has plans to spend up to £4,000 in total on further modifications.

He added: “My wife thinks I’m crazy, my daughter thinks I’m crazy.

“The people I work with think I’m a wee bit mad, but you know what, you only live once.”

Eagle Couriers has a 3500-strong client base including the BBC and the NHS public sector organisations and sole traders. As business-to-business experts, Eagle Couriers help other firms operate more efficiently and profitably by safely delivering on time everything from documents, medical samples and engine parts to sports footage, scripts and TV props.

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Chris Fairbairn of Scottish public relations agency, Holyrood PR in Edinburgh

Chris Fairbairn

Chris Fairbairn is a PR account manager with award-winning public relations agency Holyrood Partnership. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.

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