Success Doesn’t Just Breed Success, It Breeds Confidence
Friday, March 20th, 2015
on behalf of Sodexo Prestige
Ensure your PR campaign shares your triumphant moments with award winning PR agency, Holyrood Partnership
Success is like a virus – given the right conditions it is infectious.
So how do you go about making sure that your business success becomes positively contagious?
One of the best ways to demonstrate how good your business is, is by sharing your success stories as widely as possible.
Winning contracts, retaining your clients, investing in your employees and increasing revenue all demonstrate that you have a strong product and a successful business.
Sharing success stories not only instils feelings of confidence amongst those in your business but other businesses also take note of your successes and want a piece of it.
They want to share in the success and benefit from it. They want to feel confident that what they are spending their money on is a product that is worth their money.
So how do you demonstrate that you have a successful business? You share your success stories. And how do you do this? By building a successful PR campaign with an award winning agency.
What kind of success stories do the public and media want to hear about?
Our team of PR experts will find the story gold in any business, even when the people who work there don’t see the story potential.
In fact, don’t forget to check out our post on storytelling where we share some of our professional tips and tricks, including how to identify a story, finding the right hook or angle to make it as compelling as possible, then writing it in a way to catch attention.
In simple terms, this means almost any positive new development in your business is worth sharing – from investment in employees, winning new contracts, extending old ones and growth busting sales of a product.
For example, we are now into our third year handling PR for UK hospitality giant, Sodexo Prestige. It provides catering and hospitality at some of Scotland’s top venues, including Hampden Park, Royal Botanic Garden Edinburgh, and Perth Racecourse.
Sodexo Prestige has always had its sights set on letting the public know how strong its services and products are. So, we have helped the company cherry pick the best stories from 22 Scotland-wide venues.
Read on for a quick sample of the kind of positive stories we helped tell to the widest possible audience on behalf of Sodexo Prestige.
Making success go viral
First up we highlighted the contract extension for two of its leading venues, Perth Racecourse and Aberdeen Football Club. We focused on the length of the new extensions, how many years the partnerships have been in place and Sodexo Prestige’s concrete plans to develop and contribute to the success of these venues.
With this information as a starting point, we knew these kind of facts would draw in the media from far and wide, most importantly, in the key titles we were looking to hit.
Our telling of Sodexo Prestige’s most recent success story proved to be a success story for our award winning Edinburgh agency as well because the coverage we received for these stories was fantastic.
Aberdeen’s contract extension made its way into local and business media, including the Fife Business Journal, Scottish Business News online, BQ-Live, The National and the Aberdeen Evening Express to name a few.
And most importantly, our release made its way into Sodexo Prestige’s target trade titles, such as M&IT who not only featured the story online but also tweeted the success story to its 12.5 thousand followers.
And it didn’t end there; we also saw it make its way onto Venues.org and onto the Travel and Tour World website.
Our Perth Racecourse extension encouraged similar hype, making its way onto business, trade and national media, including The Scotsman, Scotland Food and Drink online, Scottish Business News online, Meetpie.com and Cost Sector Catering online.
The media sneeze that keeps passing along the “success” virus
It’s not just building relations with clients that counts as a success story; many other things do too, such as stories on companies who invest in the people they hire.
Sodexo Prestige’s most recent ‘Retail Operations Manager’ position was awarded to Leigh Crichton – an employee who had been with Sodexo for over nine years, working as Business Manager at Blair Castle.
This story was a perfect way to prove Sodexo Prestige’s Investors In People status, while also telling the success story of Leigh who had proved to her employer that she was more than capable of taking on the new role with vigour.
Yet again, our story of Leigh’s success translated into extensive positive media coverage for Sodexo Prestige, in print and online.
This coverage included key meetings, incentive, conference and events (MICE) related trade media, such as Cost Sector Catering online, Meetpie.com, Venues.org and Travel and Tour World online.
Leigh’s story also made its way into a ‘Movers and Shakers’ feature in the renowned and respected Press and Journal, which serves Aberdeenshire, Tayside and Perthshire, as well as the Highlands and Islands, making it Scotland’s best-selling quality newspaper.
Turn Success into an infection you won’t want to shake off
That’s not all. These are not the only success stories that will whip up media frenzy. Every business is different which means that their success stories will be different too but what we can say is that success really does breed success, so why not tell us yours?
How Can Our Award Winning PR Services Share Your Success Stories?
If you want to know more about how our Edinburgh PR agency can benefit your business and share your stories phone us on 0131 561 2244 or fill in the simple form below and we’ll get straight back to you.
Private: Vickie Henry
Vickie Henry is a part of the expert PR team at the award-winning Holyrood Partnership, public relations agency in Edinburgh, Scotland.
The PR agency works with businesses across Scotland.
As well as providing media relations, crisis communications, Holyrood Partnership also offers PR photography, affordable video for businesses, social media services and strategic content delivery for businesses.
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