Stunning Crescent Sweeps into News Thanks to Scottish PR Agency

by Chris Fairbairn

Tuesday, June 20th, 2017

Landmark project for Edinburgh makes positive press thanks to Scottish PR agency

Scottish PR Agency coverage CALA The Crescent Donaldson's
THE jaw-dropping and much-anticipated CALA Homes development, The Crescent at Donaldson’s was given a warm welcome by the press. 
As work gets underway in the carefully created glass fronted homes – situated within Edinburgh’s World Heritage Site, we set up ensuring the news was spread.
Our story acted as a re-introduction to the media, reminding them on the unique charm of The Crescent.
Highlights from the story included:
– Coverage in both the UK and Scottish versions of the Sunday Times
– A feature in The Scotsman’s Real Homes supplement
– Further coverage in The National, Prime Resi and Project Scotland
– Construction and trade press coverage in The Construction Index  and BuildScotland.co.uk
– Reaching a potential 181,150 people
By landing coverage in key ABC1 demographic titles, we ensured the news got to the eyes of potential buyers, while further national, business and construction coverage each brings their own set of benefits to the renowned homebuilder.


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Chris Fairbairn of Scottish public relations agency, Holyrood PR in Edinburgh

Chris Fairbairn

Chris Fairbairn is a PR account manager with award-winning public relations agency Holyrood Partnership. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.

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