Strong colony sales followed with launch of new Waterfront apartments

by Alice Hope

Tuesday, January 14th, 2020

Edinburgh buyers take to tradition as colony homes sell out in six months

Launch of Waterfront apartments follows strong colony sales | Property PR

A MODERN take on a style of home intrinsic to Edinburgh has proven its enduring appeal, helping sales surge at a new destination development.  

After selling out all 21 colonies less than six months after launching Waterfront Plaza, CALA Homes (East) is now bringing to market a selection of modern two and three-bedroom apartments at its flourishing Leith development.

The newly available homes follow on from the success of the colony homes, which reimagined a traditional community-spirited style of housing sought-after throughout Edinburgh.

Currently priced from £358,750 to £378,750 the new Victoria apartments boast spacious layouts and extensive storage opportunities. They are also included in CALA’s new “Perfect Match” campaign, where individual buyers benefit from tailored incentives to help remove the hurdles to securing a dream move.

High specification details run throughout each Victoria apartment, as is commonplace with CALA, making living low maintenance through built-in technology and innovative features.

Philip Hogg, Sales and Marketing Director with CALA Homes (East), said: “The initial launch of Waterfront Plaza was met with overwhelming popularity for the colonies – something we hope will be replicated with the Victoria apartments.

“The colony homes made up the majority of the homes we were able to offer at its launch.

“We’re thrilled to now be able to offer our spacious apartments to market, with a range that will be perfect for families, professionals and downsizers alike.”

CALA’s two- and three-bedroom Victoria apartments at Waterfront Plaza offer buyers a broad choice and unrivalled flexibility.

The two-bedroom apartments give buyers the ability to adapt their new home to specific needs and desires – whether that be a third bedroom, a study or a dining room – alongside a spacious en-suite master bedroom, large kitchen and separate living area.

Philip added: “The apartments are unique in that they offer plentiful space and storage, so if you’re looking for more room to grow you definitely have that option.

“Equally, if you are looking for a second home or thinking of downsizing, this is an ideal opportunity to do so – there’s so much on offer in the nearby Shore area and you’re situated just 10 minutes from the city centre attractions too.”

Launch of Waterfront apartments follows strong colony sales | Property PR

Launched in summer 2019, Waterfront Plaza is the latest brownfield regeneration project by Edinburgh-headquartered CALA Homes, following on from popular Edinburgh sites at Albert Dock, Trinity Park, Ten Brunswick Road and Liberton Grange.

Located in the historic port of Leith, the new homes benefit from nearby Michelin starred restaurants and vibrant bars situated along The Shore, as well as a host of independent shops and boutiques.

Launch of Waterfront apartments follows strong colony sales | Property PR

With Ocean Terminal on its doorstep, the development is in easy reach of a range of leisure facilities – including restaurants and a gym – as well as the famous Royal Yacht Britannia.

Regular bus services and nearby cycle paths provide convenient access to Edinburgh’s city centre, and the city bypass is in easy reach, proving access to the M8 and M9, as well as the A90.

For more information, or to register interest in the Waterfront Plaza development visit:

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Alice Hope is a member of the expert PR team at Scottish public relations agency, Holyrood PR in Edinburgh

Private: Alice Hope

Account Executive, Alice Hope, is a part of the award-winning PR agency, Holyrood PR - based in Edinburgh, Scotland.

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