Strapping kilted concierge is a media hit, earning powerful hotel PR for venue

by Scott Douglas

Thursday, March 4th, 2010

Multilingual hunk turns the head of the media during hotel PR campaign

Fraser Suites concierge, Rudy Crane, secures hotel PR headlines as shown in this montage by public relations experts a Holyrood PR

DISTINCIVE hotel concierge Rudy Crane cut an impressive figure in his kilt and boots – and also ensured his employers are Fraser Suites enjoyed a spate of positive hotel PR coverage.

Multilingual Rudy Crane oversees the front of house at new hotel Fraser Suites Edinburgh, where his 6ft 4ins frame and eye catching uniform means he regularly attracts admiring glances from passers-by.

Now, with help from the hotel and hospitality public relations experts at Holyrood PR in Scotland – the strapping concierge has also attracted headlines and valuable coverage from a swathe of influential media outlets including:

  • A picture story in influential daily business title, Business 7
  • Four separate stories across the city’s most read title, the Evening News including:
     –An article in the entertainment guide
     -A spot in the Talk of the Town section
    -A picture story in the well-read Around Town section
    -A full interview in the My Edinburgh featured slot
  • Coverage published in print and online in both titles
  • Print circulation reach of at least 234,000
  • Online reach of more than 5 million with worldwide reach
  • An appearance on a popular Pinterest board dedicated to kilt style – enjoyed by a global audience

The multilingual, 6ft 4in, kilted concierge sees it as his role to be more than just a friendly face and helping hand for guests – but also to be an important ambassador for the city.

To help Fraser Suites’ unusual concierge garner wider recognition, we drafted in a top photographer to capture a suite of powerful hotel PR images of Rudy in his uniform.

And we revealed how his five-star customer service for guests has included organising an emergency Feng Shui consultation and sourcing a good steak …  at 5am.

The media coverage created for Fraser Suites was not only vital to helping reach Scottish business and leisure travellers, but also to put the venue’s name in front of an international audience, following its grand opening.

Check out the full story about Rudy in the original press release we issued on behalf of Fraser Suites.

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Scott Douglas, of public relations agency Holyrood PR in Scotland

Scott Douglas

Scott Douglas is the co-founder of the multi award-winning Holyrood PR, renowned public relations agency in Edinburgh, Scotland.
As well as providing expert PR services in Scotland and the UK, the former journalist heads a team which offers a host of other professional media services.
Those include crisis management PR, photography for business PR, affordable business video, social media campaigns and strategic content planning and delivery for businesses of all sizes.

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