Our PR experts helped Scottish Rocket company Skyrora’s new merchandise store hit national headlines
OUR Scottish PR team helped promote Skyrora’s newest venture – a dedicated merchandise store with profits going towards a STEM programme to inspire the next generation of space explorers.
The story achieved the following impressive results:
- 10 items of coverage, 135,442 opportunities to see across print, newsletter, and social media.
- Regional coverage local to Skyrora HQ in The Edinburgh Reporter.
- National coverage in The National and Deadline News.
- Positive specialist coverage in Packaging Scotland, outlining Skyrora’s sustainable credentials.
From eco-friendly and fully sustainable packaging, 20% of orders coming from overseas, and all the profits going towards helping young people get involved with STEM. The merchandise store provided ample opportunities and angles to explore.
We drafted a release detailing the launch of the merchandise store anchoring the story around the fact Skyrora was putting profits towards an already dedicated youth programme.
Based in Edinburgh and currently the UK’s leading rocket firms, it was important to Skyrora to achieve regional coverage close to its headquarters as well as influential national coverage. Our consumer PR team made sure to highlight Skyrora’s wider commitment to not only nurturing young minds, but also its commitment to sustainability and bringing people along as they pursue a career in the space industry.
Read the original release here.
Find out more about Skyrora here.
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