SSPDT Championships receives record amount of entries thanks to charity PR
Wednesday, February 1st, 2017
on behalf of Scottish Schools Pipe Band Championships
CAMPAIGN WILL CONTINUE TO PROTECT THE HERITAGE OF SCOTLAND’S NATIONAL INSTRUMENT THANKS TO WORK OF EDINBURGH PR AGENCY
THE Scottish Schools Pipes and Drums Trust (SSPDT) have received a record number of entries for the world’s biggest schools pipe band event after Holyrood PR launched a campaign to encourage as many schools to sign up before the deadline.
Since the entry date passed, SSPDT have confirmed it received a staggering 76 school pipe bands and freestyle ensembles as well as 11 quartets for young pipers signed up for the competition – the most entries to date.
The Championships – which attracts more than 700 youngsters from around 120 schools – was established to encourage the formation of school pipe bands. It features taster grades for youngsters with no competing experience, as well as providing a forum for schools competing at the highest level.
Wanting to encourage as many youngsters to sign up as possible, Holyrood PR issued a release highlighting it was the last chance to enter for this year’s competition.
The release instantly caught the attention of the media and coverage poured in with 40 pieces of print and online coverage generated in just a few days.
Regional and local titles across the country covered the story including Fife Today, Alloa Advertiser, Perthshire Advertiser and the Falkirk Herald, reaching approximately 130,315 readers.
Not only did the coverage generate a lot of attention but it also racked up a PR value of more than £19,000.
The competition is set to take place Edinburgh’s James Gillespie’s High School on 12 March.
DO YOU HAVE A BUSINESS WITH A STORY YOU WANT TO SHARE THROUGH CHARITY PR?
If you are looking to kick of 2017 with a raft of positive publicity, get in touch with our award winning PR agency in Edinburgh.
We believe stories are at the heart of every business – and if told in an engaging way to the right people help businesses to be more profitable.
Get in touch with us by calling 0131 561 2244 or by filling out the wee form below:
Private: Ainsley Piggott
Ainsley Piggott joined award winning Holyrood PR in Scotland with three years industry knowledge behind her having previously worked on well known consumer PR accounts such as Asda, Greggs and DFSView Private:'s Profile
Wednesday, October 23rd, 2019
Comments Off on East Dunbartonshire development is shortlisted for a prestigious award
So how can we help?
Benefit from business videoAction!
Find out how affordable video can bring a host of benefits to your business.
Meet the teamOur people
Meet the people who make Holyrood PR what it is, and get an insight into what makes them tick
Make an impact with PR photographyFind out more
Every story can be told better with pictures. Discover our affordable, high-impact photo packages.
If you have any comments or questions, please contact us.