SPRING CLEANING YOUR WEBSITE IS AS EASY AS PUSHING PLAY
Thursday, March 30th, 2017
IS YOUR HOMEPAGE IN NEED OF A DE-CLUTTER? A QUICK SPLASH OF PR VIDEO COULD BE ALL THAT’S NEEDED TO GET YOUR BUSINESS’S ONLINE PRESENCE FRESH AND SPARKLING
The term ‘spring cleaning’ brings to mind a Disney-esque, whistle-while-you-work image of blissfully happy individuals who want nothing more in life than to ensure everything around them is ship shape and shining.
Even at work, there is likely to be plenty of dusting, shuffling and general recycling that can be done at the office.
But when it comes to sprucing up and de-cluttering your online presence, well… what do you do then?
As a business, what should be kept front of mind when it comes to your website’s homepage is to have one that attracts, rather than repels, the visitor.
Just as you wouldn’t welcome guests into your home if it was full of mess and clutter, nor should you want those who come across your website to find it in a similar condition.
The first page a web user lands on needs to be clear and easy to navigate. Anything else runs the risk of causing guests to flee with barely enough time to slam the front door behind them.
But even once you’ve put away the marigolds and ensured that your homepage ticks all the key, accessible boxes, how then do you get it to stand out from the crowd of other gleaming sites offering similar products and services?
While complete redesigns of websites can be pricey, often incurring escalating costs breaching into five-figure territory, and while whole content-led campaigns can help drive clients to the site, they won’t do a great deal for the presentation of the all-important homepage.
The solution for a deep homepage spring clean? PR video is an affordable option that will create real engagement and attract the right customers to your business. It also gives you the added value of having something that can also be used across all social media sites, as well as on your homepage.
Indeed, there are numerous benefits to adding video to a company website, which Cullen Property recently discovered first hand, thanks to our Edinburgh PR agency.
After spotting the striking example on our own Holyrood homepage and very much liking what they saw, the letting agents and property management company commissioned our trusty videographer to produce an engaging and eye-catching piece to lead its website.
Here at Holyrood, we believe that stories are at the heart of every business, and it was this narrative-driven concept, showcasing the transition of the work that Cullen does from beginning to end, that primarily attracted the company to us.
As well as being an effective centrepiece to Cullen Property’s webpage, we also had a huge amount of fun filming and piecing together the final video, with our videographer getting the opportunity to demonstrate his multitude of skills, including the use of timelapse photography combined with green screen filming, after effects compositing, finely tuned colour grading and scriptwriting.
Still not convinced by the merits? The below points include further perks of a homepage vid:
- Increases session time on your website. An attractive factor to maximise the potential for viewers to read all important content on website. As an example people will sit a watch a video for a minute or two, so this will increase the session time by a minute or two for every viewer.
- Tells a story of your business and creates engagement with a potential customer
- Versatile and can be used across social channels and marketing materials.
- Google rewards websites with higher search rankings that use video because they increase watch/session time – and slash ‘bounce’ rates.
- Useful for presentations
- Easy to control/embed on YouTube
Enjoy all this and more with our PR Video team, who will work to your specification with success every time.
We’re not the new kid on the block. We have been offering PR Video services for almost a decade. In that time we’ve worked out how to create quality videos, every single time.
Let us put that expertise to use for you – and provide you with a refreshed and attractive homepage video.
Embed: <iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/1kyu0yM_v1s” frameborder=”0″ allowfullscreen></iframe>
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