Fraser Suites feels a strange stirring in the media, following hotel PR campaign
WHEN Fraser Suites staff told us that they suspected a ghostly guest was lurking in the cellar, we knew that it was story that deserved a much wider airing.
Staff in the recently renovated building, which dates back to the 1860s, reported strange noises and ghostly chills as they worked on the basement, which is yards away from the haunted Mary King’s Close.
Our team of hotel PR experts were on hand to tell the tale to local and specialist media and gain extensive coverage for the luxury establishment. Highlights included:
- Coverage in key local title the Edinburgh Evening News
- A major article on the Scottish news site Deadline News, one of the UK’s top 50 online news sites
- Digital coverage on a series of popular paranormal blogs
- An incredible 4.3 million opportunities to see the story, created both online and in print
The coverage helped to promote Fraser Suites Edinburgh ahead of the hotel’s grand opening and establish it as a hotel which is in a prime location to experience the Scottish capital’s centuries of heritage and tradition.
With a growing and global market for thrillseekers and paranormal enthusiasts desperate to check out haunted sites for themselves, the story put Fraser Suites on the radar for countless potential visitors.
Read more about the ghostly goings on at Fraser Suites Edinburgh – and the venue’s long and chequered history – by checking out our original media release, part of a well-rounded hotel PR campaign for the venue.
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