Space Solutions defied toughest ever property market – thanks to effective public relations
DESPITE rapid growth and impressive success, Space Solutions found itself with something of an identity crisis.
Born from a successful commercial architecture firm, it adapted to specialise in workplace design and fit out, with clients ranging from banking giants and High Street names to charities and boutiques.
But expansion from Aberdeen to the rest of Scotland left some customers confused about where the company operated. Rapid diversificaton also sowed confusion with with some considering it an architectural practice, while others viewed it as a commercial office removals company.
Both of these communication issues were seen as a hindrance to growth targets. So the ambitious company called in Holyrood PR to help.
We launched a ‘mission to inform’ PR campaign and the results were impressive:
- During the toughest economic climate for its sector, PR was credited with being an important driver of growth for Space Solutions.
- To July 2011, revenues increased 25%, passing £20m a year for the first time.
- During the campaign, a total of 389 pieces of coverage were achieved in local and national print and trade press.
- A total of 281 items of coverage included one or more of Space Solutions’ agreed key messages.
Success was achieved because our award-winning public relations agency developed a communications strategy focusing on the core Space Solutions offering – its workplace planning and fit out service.
It saw us producing a steady diet of people- focused, human interest stories, highlighting the productivity, motivation and other benefits delivered by Space Solutions.
Fuller details of the PR campaign and the impressive results which helped fuel Space Solutions’s growth and saw them buck the gloomy trends elswhere in the commerical property sector, can be viewed in the PDF case study, downloadable at this link.
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